INDIA/MIDDLE EAST. Pernod Ricard-owned Scotch whisky brand Chivas Regal has unveiled its Diwali limited-edition expressions, created in partnership with Indian couturier Gaurav Gupta.
Launching exclusively at select global travel retail locations from October, the collaboration introduces two distinct limited-edition designs, Chivas Regal XV and Chivas Regal 12 Year Old, in time for the Hindu Festival of Lights.
Tapping into gifting demand during this widely celebrated holiday across the global Indian community, the Chivas Regal XV x Gaurav Gupta Limited Edition will launch in Middle East and India travel retail to align with celebrations across the Indian subcontinent.
The roll-out will be highlighted by immersive activations at select airports, including Dubai, Mumbai, Abu Dhabi, Qatar, Bahrain and Oman, alongside listings with key retailers across the region.
Blending premium whisky with bold, innovative style, the two popular brands are uniting around a shared vision of non-conformity and modern luxury.
The limited-edition whiskies showcase Gupta’s sculptural designs, known for making a statement on red carpets such as The Oscars, The Emmys, The Grammys and Cannes. He has designed for notable pop culture figures, including Beyoncé, Cardi B, Lizzo, Megan Thee Stallion, Maluma, Fan Bingbing, Aishwarya Rai and Deepika Padukone.
Evoking opulence, the Chivas Regal XV x Gaurav Gupta Limited Edition comes in a striking bottle and presentation box, adorned with gold tones.
Combining Indian motifs with a bold modern edge, the expression reflects tradition and innovation, while offering a refined experience for fashion and whisky enthusiasts.
The Chivas Regal 12 Year Old x Gaurav Gupta Limited Edition comes in a sleek silver presentation box, offering a lighter, modern reinterpretation of the classic expression.
Chivas Regal Global Marketing Director Nick Blacknell said, “Our collaboration with Gaurav Gupta demonstrates our shared commitment to excellence and innovation.
“Gaurav’s unique vision and his ability to blend culture, art and modern luxury perfectly align with Chivas Regal’s ambition of inspiring a new generation of whisky drinkers, whilst redefining what luxury means today.
“His commitment to pushing the boundaries of innovation perfectly embodies the Chivas Regal ‘I Rise We Rise’ ethos and belief in driving things forward. This partnership is a vibrant celebration of bold creativity, bridging heritage with a visionary future.”
Gaurav Gupta commented: “Collaborating with Chivas Regal has been an incredible journey of creative synergy. These limited editions extend my design philosophy of transcending boundaries, blending Chivas Regal’s rich heritage with modern, artistic expression.
“I believe they will resonate deeply with fashion and whisky lovers. I have visualised three unique characters in both limited-edition designs, each representing a value I see as key to infinite personal growth.
“The Winged Panther represents freedom, The Serpent is a symbol of infinite possibility, and Illumination represents the light of wisdom. My aim was to capture the liquid’s dynamism and infuse my ‘future primitive’ aesthetic, making each bottle a collectible piece of art.” ✈
