CHINA. Hong Kong jewellery group Chow Tai Fook has partnered with China Duty Free Group for a pop-up campaign at cdf Sanya International Duty Free Shopping Complex in Hainan.
Running from 11 February until August, the promotion highlights design elements inspired by oriental philosophy, capturing the harmony of essence and form where square meets circle.
Featuring warm beige textures and antique bronze lustre, the pop-up draws travellers into a modern minimalist space infused with cultural aesthetics.
The brand’s distinctive lines are showcased at the space, including the CTF Rouge and Joie collections.
Designed to celebrate Chinese heritage for the modern global consumer, the Rouge Collection interprets ‘福’ (blessings and fortune) through jewellery that embodies the significance of the colour red, which symbolises strength, confidence and fortune, as well as the brand’s distinctive colour identity.
The Rouge Collection combines innovation and heritage through diamond designs accented in red. The motif also represents Chinese windowsills, an architectural symbol of protection and love between generations.
The Joie Collection reflects Chow Tai Fook’s focus on preserving Chinese traditions while reimagining ancient symbols as modern wearable art. Its name, meaning ‘happiness’, incorporates motifs such as locks that represent peace and protection, highlighting the theme of ‘喜’ (happiness) through designs that capture everyday joys.
Building on the narrative, the collection reinterprets the lock as a symbol of human connection, with each piece representing the unlocking of happiness through love, friendship and family.
Designed for gifting, the Joie Collection represents a timeless keepsake that embodies love, affection and unity.
The collection includes necklaces, rings, earrings and accessories such as a crossbody mini pouch, pocket chain and belt.
Crafted in pure gold, the range offers diamonds or pure gold options, incorporating elements inspired by ancient goldsmithing techniques.
Selected designs feature a swivel-and-lock detail that reflects the movement of antique padlocks. 🏝️
