ASIA PACIFIC. Retail marketing, brand experiences and integrated consumer engagement agency CircleSquare has named Cherifa Ben Slamia as Managing Director APAC. Effective from 1 April, it is one of several senior moves as the company aims to expand in the region.
Ben Slamia, who was already General Manager of the agency’s Singapore office, takes on leadership of CircleSquare’s offices in Hong Kong, Singapore, Taiwan and Mainland China. She replaces Stéphane Zermatten, who will remain involved with the agency as a Non-Executive Director while pursuing other opportunities.
Ben Slamia said: “I’m very excited to take the lead of CircleSquare’s business in Asia, building on our retail design and integrated customer experience expertise to offer a truly end-to-end service at a time when travel retail is reinventing itself.”
Zermatten added: “I cannot think of a better person than Cherifa to lead our APAC offices. Not only will she bring a whole new dynamism to the agency and our clients, but she is ideally placed to drive the integration of our offline and digital expertise.”
CircleSquare has made a series of other senior management appointments.
Matt Penrose has been promoted to Creative Director APAC. He will lead the 20-people-strong creative teams based in Hong Kong and Singapore, ensuring a “seamless creative strategy and execution” across all touchpoints of the agency’s projects.
Kelvin Mok has been appointed as Head of Production APAC. His role will encompass the implementation of cost efficiency and sustainability in the agency’s supply chain ahead of travel retail recovery.
Judien Wang has been promoted to Head of Digital APAC. He will be overseeing the extension of the agency’s digital capabilities across the region. This builds on the past two years of the company’s travel retail experience of delivering pre-trip to post-trip customer engagement and first-party data collection in China.
*CircleSquare partners with The Moodie Davitt Report for our regular Customer Experience column in The Moodie Davitt eZine and online. Click here for a recent edition (next edition out in coming days).
