Lifestyle brand Coach has unveiled a next-generation retail concept for its airport shops around the globe.
The new store design was developed by Coach Executive Creative Director Stuart Vevers, in partnership with Studio Sofield, led by Designer and President William Sofield. The concept emphasises contrasting textures and luxe materials.
“Having received positive feedback over the recent refurbishment of the Coach store in Taiwan Taoyuan Airport Terminal 2, this new retail concept is viewed as an important step in Coach’s strategy to replicate the Coach in-store experience in its airport shops,” the company stated.
Coach has more than 120 airport stores with recent openings in Ninoy Aquino International Airport Terminal 1, Manila, Philippines; Macau International Airport and Chicago O’Hare International Airport Terminal 3.
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Coach fashion and accessories can now be found in over 120 airport stores | |
