Singapore brand distribution firm CoLab is celebrating its first anniversary of successful brand partnerships, including its most recent distribution deals with Penderyn and VSPT Wine Group.
CoLab’s partnership with the Welsh whisky distiller allows it to represent the latter’s product portfolio in Asia Pacific travel retail and Singapore domestic markets.
The latest deal follows the company’s successful long-term agreement with VSPT Wine Group to strengthen its Asia Pacific travel retail presence in strategic markets. These include Thailand, Vietnam and Singapore among others, for the renowned Chilean wine brand 1865.
Established in 2022, CoLab supports route-to-market and business development of high-potential wines and spirits brands across Asia Pacific in travel retail, domestic off-trade and on-trade channels.
CoLab General Manager Philip Sancto said: “Having sat on both sides of the table, as a retailer and brand-owner in Asia Pacific, I understand the pain points and road-blocks to growth in the region. Conversely, I see the mutual opportunities.
“The CoLab model is simple yet effective. We exist to unleash high-potential brands by driving efficient and progressive routes-to-market. Through our distribution centre in Singapore, we handle consolidated logistics and mixed pallet supply from over nine countries of origin – and this is expanding – to bring efficiencies to our partners in stockholding, planning and logistics sustainability.”
He added: “I’m delighted to be able to announce our latest partnerships with Penderyn and VSPT Wine Group, and look forward to working with them to grow presence, brand equity and sales in specific channels.”
Based in Singapore, Sancto has 15 years’ experience in the wine and spirits business across Europe and Asia Pacific. He was previously Regional Commercial Director in Asia Pacific for the world’s fourth-largest wine company Viña Concha y Toro. He also brings retail buying experience from Tesco in Thailand.
Colab’s brand partners include McConnell’s Irish Whiskey, Takamaka Rum, Domaine Paul Mas and CVH Spirits (formerly Distell International) for Deanston, Bunnahabhain, Tobermory and Scottish Leader as well as their South African brand portfolio.
In travel retail, the company currently supplies DFS, Heinemann, KrisShop, Lagardère Travel Retail, Lotte Duty Free, Everrich and Tasa Meng, as well as Cold Storage, FairPrice, Lazada and Shopee in domestic markets. ✈
Contact
Email: Phil Sancto at phil@colab.com.sg
Web: www.colab.com.sg
