Coty has extended its Hugo Boss fragrance line with the release of The Scent Elixir collection, now available in European travel retail.
The feminine and masculine scent duo is characterised by its intensity and depth.
The scents are described as highly concentrated reinterpretations of the brand’s classic Boss The Scent and as “the most seductive” of the Boss fragrances.
Boss The Scent Elixir for Him comes in 50ml and 100ml offerings, and the female scent is available in 30ml and 50ml.
Crafted by perfumer Nelly Hachem-Ruiz, Boss The Scent Elixir for Him offers a burst of red-hot pimento, which evokes a complex, spicy aroma at the top. Its heart notes include an organic lavandin absolute – sourced from Provence in the highest quality, via a green enfleurage process. It offers a mellow, woody base of premium Caledonian sandalwood.
Boss The Scent Elixir for Her was created by perfumer Louise Turner. The scent opens with pink peppercorn that amplifies its fiery facets, with floral heart notes of atropa belladonna. Its base notes feature a rich ambery accord created with Ambrofix, which is described as a highly powerful, biodegradable note.
The fragrances are presented in a refreshed take on the original Boss the Scent flacons, featuring deep-red lacquered glass.
To complete the look, the bottle is topped with a logo-engraved, warm-gold cap – in a satin finish for him and a glossy finish for her – to reflect the shiny metallic accents on the outer packaging.
The launch of this fragrance duo is supported by a campaign starring acclaimed Hollywood actors Jacob Elordi and Laura Harrier, who are also the faces of the for Him and Her scents. ✈
