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Coming soon: the scent of Grammy-winning glam. Gwen Stefani joins Coty’s extensive celebrity stable |
US. Coty Inc has announced a global licensing agreement with Grammy-winning singer Gwen Stefani, to develop and market fragrances for her L.A.M.B. fashion and accessories brand.
The deal marks Stefani’s entry into the beauty business.
The first fragrance will make its debut next autumn, and will reflect the “unique blend of verve, style and vivacity of L.A.M.B.”, according to the company.
“Creating a fragrance is one of the most prestigious things a designer can do,” noted Stefani. “For me it’s like another thing you can wear and another thing I can creatively be a part of.”
“Gwen Stefani is the perfect partner to create a new signature fragrance,” said Coty CEO Bernd Beetz. “Gwen’s distinctive look, music and embrace of ethnic influences, coupled with her effervescent personality, will make her fragrances highly appealing to a generation of women around the world who love her one-of-a-kind, international style.”
“Women around the world will love L.A.M.B. fragrances,” added Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige Worldwide.
“Like Gwen’s highly acclaimed L.A.M.B. fashions and accessories, this will be no ordinary perfume; from the packaging to the bottle design to the distinctive scent itself we will be working very closely with Gwen to ensure that her signature fragrance captures her rare spirit, style and warmth.”
L.A.M.B. is an acronym for Love Angel Music Baby. The label was created and launched by Stefani in 2003.
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