 | |
Blooming beautiful: the new Marc Jacobs Daisy fragrance | |
INTERNATIONAL. Coty Prestige has unveiled the new feminine fragrance, Daisy, from designer Marc Jacobs. It will be launched worldwide in October.
The scent is described as free-spirited and pure – “the essence of a youthful spirit: sunny, happy, free, positively fresh [and] charmingly simple”.
Daisy is the olfactory equivalent of the designer’s secondary line, Marc by Marc Jacobs, and therefore more accessible than the signature range.
The juice is said to be fresh, with a playful innocence. The overall concept is sophisticated without being too serious.
The sparkling floral bouquet opens on notes of wild strawberry, violet leaves and red grapefruit, leading to heart of gardenia, violet and jasmine petals. The base is a blend of musk, vanilla and white woods.
| |
Sophisticated but not too serious: the ad campaign reflects the fragrance concept | |
The packaging exudes youthful sophistication and vintage charm, with a touch of irreverence, according to Coty. The bottle is a weighted, clear glass block with soft, rounded edges. A scattering of daisies appears to bloom from the rounded gold-coloured cap.
These feature retro-cool vinyl petals that bend to the touch. At the heart of each daisy is a rounded, gold metal hardware detail – a Marc Jacobs signature accent.
The outer carton is predominantly black, edged with a delicate white daisy chain.
The fragrance is available as a 50ml and 100ml edt. The ancillary line comprises a 150ml Luminous Body Lotion, a 150ml Bubbly Shower Gel and a 140g Velvet Body Butter.
The print campaign was shot by Juergen Teller in Oahu, Hawaii.
MORE STORIES ON COTY PRESTIGE
Coty finds Lost actor a starring role – 30/05/07
Coty Prestige reveals deal with Kim Basinger – 04/05/07
Coty Prestige freshens Cool Water with a Wave – 06/03/07
Coty shines on with Lancaster Infinite Bronze make-up and new sun protection products – 24/02/07
