Daou Vineyards, owned by Treasury Wine Estates, has entered a global distribution agreement with premium drinks specialist Duty Free Global.
The strategic alliance brings the Californian wine estate’s Reserve collection and flagship Cabernet Sauvignon, Soul of a Lion, to a wider audience in travel retail.
Treasury Wine Estates Daou International Sales Director Sijie Leaw said, “Duty Free Global’s unparalleled expertise and network make them the ideal partner as we accelerate our presence in global travel retail.
“Together, we will craft tailored strategies that resonate with travellers seeking exceptional quality and authenticity.”
Duty Free Global Founder Barry Geoghegan added, “The Duty Free Global team is very proud to be working with the exceptional wines from Daou.
“The founders of Daou have really put Paso Robles on the world stage. We have admired these exceptional wines for many years and believe that travel retail operators will be very supportive of this range.
“It is perfectly suited to travelling wine consumers, who seek out real quality from world famous producers.”
Founded in 2007 by brothers Daniel and Georges Daou, the estate’s 212-acre mountaintop vineyard in the Adelaida District offers a distinct terroir defined by calcareous clay soils and a 2,200ft elevation.
These conditions have propelled Daou to international acclaim, with Soul of a Lion – released in 2010 – challenging Napa Valley’s dominance.
“Soul of a Lion is the heart of the Daou portfolio – our crown jewel,” said Treasury Wine Estates President, Luxury Sales and Marketing Neb Lukic.
“It played a pivotal role in putting Paso Robles on the global wine map. More than a wine, Soul of a Lion is a tribute to resilience, to the Daou family, and to the enduring spirit that transforms dreams into legacies.” ✈
