CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for February 2022 covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- February 2022 shows month-on-month position movements from the January Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches February 2022
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Hennessy XO Giftpack
4. Chivas Regal 18 Year Old
5. Chivas Regal 12 Year Old
6. Wuliangye Crystal 52%
7. Hennessy XO 2021 Chinese New Year’s Edition
8. Kweichow Moutai Flying Fairy 38%
9. Martell Cordon Bleu
10. Johnnie Walker Black Label 12 Year Old gift box
11. Kweichow Moutai Special Edition Year of the Dog
12. Kweichow Moutai 53% duty free exclusive gift box
13. Martell Cordon Bleu Extra
14. Hennessy VSOP
15. Kweichow Moutai 15 Year Old
16. Ardbeg Uigeadail Islay Single Malt Scotch whisky
17. Ardbeg Corryvreckan Islay Single Malt Scotch whisky
18. Macallan Rare Cask Black
19. Royal Salute 21 Year Old
20. Baileys Irish Cream
At a glance: Makeup
- February 2022 shows month-on-month position movements from the January Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches February 2022
1. Giorgio Armani Lip Maestro Lip Stain #405
2. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
3. Tom Ford Lip Colour #80
4. Dior Addict Lip Glow Color Awakening Lip balm #001
5. YSL Fusion Ink Cushion Foundation #B20
6. Nars Light Reflecting Setting Powder
7. Estée Lauder Double Wear Stay-in-Place Makeup #17
8. Tom Ford Eye Color Quad Eyeshadow Palette #04
9. Estée Lauder Futurist Aqua Brilliance #1C1
10. MAC Matte Lipstick #602
11. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
12. YSL Vinyl Cream Lip Stain #416
13. YSL Touche Eclat le Teint Crème
14. Chantecaille Just Skin Moisturizer
15. Lancôme Absolue Fluid Foundation #130
16. YSL Rouge Volupté Shine #46
17. Givenchy Prisme Libre Loose Powder #5
18. Chanel Rouge Allure Velvet Luminous Matte Lip Colour #58
19. Nars Blush Orgasm
20. Giorgio Armani Designer Lift Foundation #3
At a glance
- February 2022 shows month-on-month position movements from the January Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches February 2022
1. La Mer The Treatment Lotion 150ml
2. Clarins Double Serum Complete Age Control Concentrate
3. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II
4. SK-II Facial Treatment Essence 330ml
5. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
6. La Mer Crème de la Mer 60ml
7. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
8. Lancôme Advanced Génifique Youth Activating Face Serum
9. Clé de Peau Beauté Correcting Cream Veil
10. Lancôme Tonique Confort
11. Shiseido Ultimune Power Infusing Concentrate Set
12. Clarins Double Serum Complete Age Control Concentrate Duo
13. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
14. Sisley Ecological Compound
15. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
16. SK-II GenOptics Aura Essence Serum
17. SK-II Facial Treatment Essence Duo
18. Guerlain Abeille Royale Advanced Youth Watery Oil No Color
19. Kiehl’s Ultra Facial Cream
20. IPSA The Time Reset Aqua W
At a glance
- February 2022 shows month-on-month position movements from the January Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches February 2022
1. Chanel Bleu de Chanel edp
2. Byredo Rose of No Man’s Land edp
3. Jo Malone London Wild Bluebell edc
4. YSL Black Opium edp
5. Chanel Bleu de Chanel Homme Spray edt
6. Tom Ford Oud Wood edp
7. Chanel Bleu de Chanel Parfum Spray
8. Dior Miss Blooming Bouquet edt
9. Chanel Coco Mademoiselle edp
10. Chanel Gabrielle edp
11. Bulgari Pour Homme edt
12. Chanel Chance Eau Tendre edt
13. Giorgio Armani My Way edp
14. Gucci Flora Gorgeous Gardenia edp
15. Guerlain Aqua Allegoria Mandarine Basilic Set 125ml + 10ml edt
16. Hermès Terre d’Hermès
17. Chanel Chance Eau Tendre edp
18. Tom Ford Oud Wood Intense edp
19. Chloé Atelier des Fleurs Cedrus edp
20. Frederic Malle Dominique Ropion Portrait of a Lady edp
At a glance
- February 2022 shows month-on-month position movements from the January Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches February 2022
1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Lindt Assorted Napolitains Carrier Box 250g
4. Lindt Tube Assorted 400g
5. Godiva Gold Ballotin Box 210g
6. Nestlé Classic Mint Chocolate Thins 400g
7. Toblerone Tiny Milk Bag Gold
8. Nestlé Swiss Milk Chocolate Tablet 300g
9. Godiva Carrés 72% Dark Chocolate 36pcs 180g
10. Toblerone Crunchy Almonds 360g
11. Godiva Gold Discovery Box 165g
12. Lindt Tablet Silver Dark Hazelnut 300g
13. Lindt Lindor Tube Milk 400g
14. Godiva Chocolate Domes 280g
15. Milka Pencil Case 200g
16. Godiva Tower Napolitains Medium 450g
17. Godiva Truffles 16pc 230g
18. Lindt Gold Br 300g Milk
19. Godiva Christmas Truffles 175g
20. Godiva Prestige Biscuits Milk Chocolate 100g
At a glance
- February 2022 shows month-on-month position movements from the January Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches February 2022
1. Cartier Ballon Bleu de Cartier watch 28 mm, steel
2. Rolex Submariner Date Oyster 41mm, Oystersteel
3. Cartier Ballon Bleu de Cartier 33 mm, steel, diamonds
4. Cartier Tank Solo Small Model, quartz movement, steel, leather
5. Jaeger-LeCoultre Rendez-Vous Classic Date, 29mm, steel
6. Rolex Cosmograph Daytona, Oyster, 40mm, Oystersteel
7. Jaeger-LeCoultre Rendez-Vous Night & Day Small, 29mm, stainless steel, diamonds
8. Rolex GMT- Mater II, Oyster, 40 mm, Oystersteel with Jubilee bracelet
9. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
10. Cartier Ballon Bleu de Cartier watch 36 mm, steel
11. Rolex Lady-Datejust, Oyster, 28 mm, Oystersteel and Everose gold
12. IWC Portugieser Chronograph
13. Cartier Tank Solo Large Model, quartz movement, stainless steel, leather
14. Jaeger-LeCoultre Rendez-Vous Classic Moon Medium, 34mm, stainless steel, self-winding
15. Rolex Cosmograph Daytona, Oyster, 40mm
16. Cartier Ballon Bleu de Cartier 33 mm, steel leather
17. Jaeger-LeCoultre Reverso One, Stainless steel
18. Rolex Cosmograph Daytona, Oyster, 40mm, everose gold
19. Rolex Cosmograph Daytona, Oyster, 40mm, yellow gold, bright green dial
20. Audemars Piguet Royal Oak self-winding
At a glance
- February 2022 shows month-on-month position movements from the January Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches February 2022
1. Louis Vuitton Non Speedy
2. Louis Vuitton NéoNoé Rose Poudre
3. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
4. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
5. Chanel Small Classic Handbag Grained Calfskin & Gold-Tone Metal Black
6. Louis Vuitton Mini Dauphine
7. Louis Vuitton Neverfull MM Beige
8. Chanel 19 Handbag Lambskin, Gold-Tone, Silver-Tone & Ruthenium-Finish Metal Black
9. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
10. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
11. Louis Vuitton Pochette Métis Monogram Reverse Canvas
12. Louis Vuitton Pochette Felicie
13. LV Speedy Bandoulière
14. Chanel Mini Flap Bag with Top Handle Grained Calfskin & Gold-Tone Metal Black
15. Louis Vuitton Cannes Monogram Reverse
16. Louis Vuitton Pochette Accessoires
17. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
18. Louis Vuitton Dauphine MM
19. Louis Vuitton Nano Noé
20. Louis Vuitton Petit Sac Plat
At a glance
- February 2022 shows month-on-month position movements from the January Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches February 2022
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Cartier Love wedding band, rose gold
3. Bulgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
4. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
5. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
6. Tiffany T smile pendant in rose gold, small
7. Bulgari B.zero1 Necklace, chain, small pendant, rose gold
8. Cartier Love bracelet, rose gold
9. Cartier Love bracelet, SM Rose gold
10. Bulgari B.zero1 Necklace, rose gold, diamonds
11. Cartier, Love necklace, 2 diamonds, yellow gold
12. Chaumet Jeux de Liens pendant
13. Cartier Love bracelet, 4 diamonds, rose gold
14. Tiffany T smile pendant, yellow gold, small
15. Chaumet Jeux de Liens pave diamonds ring, rose gold
16. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
17. Bulgari Divas’ Dream necklace, rose gold, diamonds
18. Bulgari Divas’ Dream necklace, rose gold, one diamond, carnelian
19. Bulgari B.zero1 Necklace, cermet , rose gold
20. Cartier wedding band, rose gold, diamond
Coming soonThe Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market. The new digital title, to be launched in April, will be published in Mandarin and English four times a year across multiple platforms.  This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:
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