Luxury skincare brand DERMO28 has its sights set on entering duty free and travel retail following expansion in domestic markets globally.
DERMO28, founded in 1995, takes its name from the 28-day period which cells deploy to regenerate. The brand’s philosophy is based on two concepts: cellular innovation and optimal hydration.
DERMO28’s team comprises cosmetologists, doctors, marketing professionals and psychologists. The company’s research facility is headed up by Professor Giampiero Mazzocchetti.
DERMO28’s products are exclusively designed and made in Italy. The brand is claimed to offer solutions for any skin concern and any skin type. Its collections comprise:
Aqua – hydration and eco-protection
Youth – to combat skin dehydration and loss of elasticity
Proage – working to prevent skin ageing
Nutriage – fights against the signs of skin ageing
Unica – anti-ageing
Illumina – for environmental ageing and hyperpigmentation
Pura – for oily and acne-prone skin
Comfort – for sensitive skin
Perfecta – dedicated to the body
Sun skincare – protection from UV rays combined with an anti-ageing action
The brand’s products are available in luxury spas, including Villa d’Este on Lake Como and the Rosa Alpina hotel and spa in the Dolomites. DERMO28 is also present in Singapore, China, Hong Kong, Malaysia, Thailand, Macau and New Zealand.
Holland & Harris holds the rights to sell the DERMO28 brand in all countries except for Italy. In Italy, DERMO28 is sold and held by Holland & Harris’s parent company Tuttestetica. Tuttestetica is responsible for DERMO28’s entire manufacturing process, from research for formulas, to sale and distribution.
DERMO28 said: “We believe that ethics in relationships is the base for creating wellness and we think that wellness is a value that should be continually researched and safeguarded.
“We think that, thanks to our 20-year plus experience in the professional skincare business and to our established retail presence in many countries around the world, we are ready and willing to expand into the duty free and travel sector. We believe we can add to and differentiate the shopping experience for many travellers.”
For more information, contact Holland & Harris Director Edoardo Daffonchio: edoardo@hollandharris.co.uk.
