DFS and Hendrick’s Gin create innovative Changi campaign

The first Hendrick’s Gin Stereoscope Theatre is launched at Changi Airport

DFS has launched the first Hendrick’s Gin Stereoscope Theatre at Singapore Changi Airport, in a promotion that runs from May through to the end of June. It also features the travel exclusive Hendrick’s Gin Tea Time Pack.

Taking its cues from the old Victorian stereoscope, which allowed two images to be seen in three dimensions, the theatre is said to “represent the art of seeing things differently”, with a dual display including a Mix-It bar and photo wall.

DFS Changi Airport General Manager Parker Gundersen said: “Our key focus at DFS is always to offer our patrons the best and most interesting retail experience available.

“We would like to thank the Changi Airport Group and Hendrick’s Gin teams for being a long-time supporter of our strategy, and allowing us to bring to our patrons this innovative and highly unique retail experience.

“We feel privileged to have launched the world’s first Hendrick’s Gin Stereoscope Theatre exclusively for travellers in Changi Airport.”

The campaign adds surprise to the traveller experience at Changi

The Stereoscope Theatre experience begins with usherettes offering popcorn, macarons, red roses and ticket stubs to passengers as an invitation to the Hendrick’s Gin Old Cinema and bar.

Hendrick’s Gin features prominently in the cocktails served there, including Hendrick’s & tonic. Brand ambassadors share their knowledge of the product, after which passengers are invited to the Stereoscope Theatre for a photo opportunity.

The Tea Time Pack is available throughout the campaign at S$50.50.

The Hendrick’s Gin Tea Time Pack is a central feature
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