INTERNATIONAL. Leading luxury travel retailer DFS Group has launched its annual ‘Give Joy: The Holidays Must Go On’ to celebrate the upcoming festive season.
The campaign is running at participating DFS stores and online at dfs.com through 31 December.
The promotion features a wide range of products across Beauty & Fragrances, Fashion, Food & Gifts, Watches & Jewellery and Wines & Spirits categories and offers curated gift guides.
DFS encourages consumers to “rejoice in the holiday season” with featured brands and to “re-set your post-party beauty and wellness routines” through a ‘Self-Love Encore’ collection of skincare, fragrance, wellness, home and lifestyle products.
From 1-20 November DS is offering its LOYAL T members bonus points and member-exclusive offers for early holiday shopping. Brand offers from Clarins, Giorgio Armani and others are available exclusively for LOYAL T members in participating locations worldwide.
DFS Group Executive Vice President Digital Ventures and Marketing Long Chiu said: “This holiday season we invite our friends to celebrate the most wonderful time of the year with us, through grand gestures of gratitude and perfect gift ideas for loved ones near and far.
“There is something for everyone in this festive collection, inspiring every gift-giver with joyful moments and every recipient with delightful memories.”
DFS stores worldwide are featuring activations which will count down the holidays, including tree-lighting ceremonies, live music and dance performances, festive photo opportunities and workshops.
On reaching a designated spending amount, customers can receive a limited-edition DFS Travel Pouch, with selected stores also offering the Try & Love experience where customers can trial and learn about the latest beauty products before purchasing.
