MACAU. DFS Group has partnered with British fashion retailer AllSaints to open the first AllSaints Duty Free store in its network, at T Galleria by DFS, City of Dreams in Macau. The store opening is in line with AllSaints’ drive to expand in Asian travel retail, as noted by CEO William Kim in an interview with The Moodie Davitt Report today.
The 170sq m AllSaints boutique showcases men’s and women’s ready-to-wear and a lineup of bags and shoes. DFS Group said: “Reflecting the brand’s signature urban-cool designs and East London roots, the boutique’s décor features industrial-style black cast-iron adornments and exposed concrete, providing a striking contrast to the airy expansiveness of DFS’ department store.
AllSaints also offers knitwear and denim wear that is available only at the flagship fashion destination at DFS’ City of Dreams store in Macau.
“AllSaints is an exciting new addition to our fashion portfolio at T Galleria by DFS, City of Dreams. We are delighted to introduce a wider ready-to-wear selection for our customers in Macau and offer more fashion-forward brands alongside our curated luxury offering,” says DFS Senior Vice President, Fashion, Watches, Jewelry and Accessories Christophe Chaix.
The new AllSaints boutique is located in DFS’ largest luxury shopping destination in Macau, at integrated resort City of Dreams. Throughout 2016, DFS embarked on a major expansion of the store which now spans over 173,000sq ft and comprises a shoe hall and a men’s lifestyle zone in addition to fashion, watches and jewellery boutiques.
