IRELAND. Dublin Airport has officially opened a new Guinness Bar Experience in Terminal 1, in partnership with brand owner Diageo and F&B concessionaire The Wright Group. It will remain open until January 2023.
Travellers can sample a range of beers and ciders including Guinness and Guinness 0.0, its latest alcohol-free alternative. Smithwicks Red Ale, Hop House 13 lager and the Rockshore lager range are also available.
The Guinness Bar Experience in T1 is designed to have a modern industrial look, taking inspiration from various sites across the famous St. James’s Gate brewery including The Guinness Storehouse, the old Guinness bank building and the Guinness Open Gate Brewery. Visitors can sit in the Guinness Gravity Bar-inspired snug that offers visuals of the views they would experience if they were in the actual Guinness Storehouse in Dublin.
As well as beers, Diageo brands such as Smirnoff are available in cocktails and there is a food range. Sport will be shown on big screens including Guinness Six Nations rugby international matches.
Dublin Airport Managing Director Vincent Harrison said: “As we see passenger numbers increase in Dublin Airport every day and we want to ensure that our customers have a quality food and beverage experience, with a sense of connectedness to Ireland. This new partnership with Diageo and The Wright Group offers a new and exciting experience to the travelling public before they depart Ireland.”
Dublin Airport Head of Advertising Sales Lenny Miller said: “An Irish media first, the Guinness bar experience enables Diageo to connect with millions of consumers from all over the world, giving them the chance to enjoy a perfectly-served Diageo product from an extensive portfolio. This new bar experience will also give Diageo the opportunity to showcase their wide global footprint of their outstanding collection of brands across spirits and beer.”
Diageo Senior Strategic Account Manager Kevin Barry said: “We are delighted to partner with daa and The Wright Group to bring the Guinness bar experience and our range of brands to both domestic and international passengers travelling through Dublin Airport. The new Guinness bar will provide consumers with an opportunity to enjoy a perfectly-served pint of plain before travelling to their next destination.”
The Wright Group also runs popular F&B space Marqette at Dublin Airport.
