Diageo Global Travel and Middle East (GTME) has released 160 bottles of Brora 40 Year Old from the now closed Brora Dsitillery, available as a worldwide exclusive for pre-order through World Duty Free Group’s online outlet www.worldofwhiskies.com.
Drawn from a single cask, the bottles are priced at £6,995 – the most expensive single malt whisky ever released by Diageo.
This pale gold single malt, taken at the natural cask strength of 59.1% from a single cask distilled in 1972, is the first 40 year-old Brora whisky ever to be bottled, and the oldest and rarest Brora expression ever released. It has been drawn from what is considered to be the most brilliant of its highly-peated bottlings – the 1972 reserve.
The decanter is presented in a wooden case, an interpretation of the Brora Distillery, which closed in 1983. It is handcrafted by the Queen’s cabinet makers at N.E.J Stevenson Ltd, who also created the chests that house the Diamond Jubilee by John Walker & Sons.
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At £6,995, Brora 40 Year Old is the most expensive single malt ever released by Diageo |
The whisky itself is housed in a crystal decanter that bears the golden emblem of the Scottish Wildcat, the guardian of the closed distillery and crest of the distiller’s founder, the Duke of Sutherland. The crystal stopper is etched with the number “˜40′ and the decanter has an engraved copper neck detailing the 1972 distillation year.
Diageo GTME Global Marketing Director Steve White said: “We have chosen to launch Diageo’s most expensive single malt whisky, Brora 40 Year Old, through our exclusive partnership with World Duty Free Group UK. We are confident that the supreme quality and rare nature of this whisky will delight and excite single malt collectors and aficionados who will want to add a bottle of this prestigious whisky to their prized collection.”
World Duty Free Group Global Head of Liquor David de Miguel added: “It’s great to be partnering with Diageo on this worldwide exclusive malt whisky launch, which showcases our ability to consistently offer a range of unique whiskies across our stores. The exceptional quality of this rare whisky will attract and intrigue whisky connoisseurs, helping to highlight our reputation as whisky specialists with the finest expertise.”
Brora 40 Year Old is available for pre-order at www.worldofwhiskies.com, at a recommended retail price of £6,995 for 70cl, and will be available for collection from selected UK World of Whiskies and World Duty Free Group stores from 21 April 2014.
