Italian beauty brand Diego Dalla Palma’s MyToyBoy mascara has been named as the best-selling mascara in Italy for 2020.
This is based on the latest BeautyTrends 2020 survey of prestige and mass market perfumeries in Italy.
Diego Dalla Palma celebrated the first anniversary of its MyToyBoy Mascara last month.
MyToyBoy mascara has a volumising and lengthening formula that lasts up to 24 hours. It was launched in 2019 with a strategic digital campaign which embraced local and international celebrity endorsements as well as seeding activities.
