Diesel shows its rebellious side with new Bad fragrance

Diesel Parfums has released its latest masculine scent, Bad, into global travel retail.

Bad, created by Anne Flipo and Carlos Benaim from IFF, is said to be the first scent to combine tobacco and caviar accords. Other ingredients include citrus, cardamom, lavender, bergamot and iris.

The new scent explores a fresh salty territory in the woody family

The fragrance bottle features a leather-like texture created by using micro-engraved glass – the result of an innovative engraving and printing technique developed by company Pochet du Courval.

A transparent Bad logo decorates the exterior which allows a view of the copper-coloured interior. The outer packaging has an oversized Bad logo.

TRN promotion Bad
Diesel Bad features in this striking promotion in Travel Retail Norway’s new duty free Arrivals shop which opens early tomorrow morning; Picture: Martin Moodie

The Diesel Bad movie was directed by Andrew Dominik and stars American actor Boyd Holbrook as a leather-clad rebellious “seducer” who drives a motorbike and fast car.


Food & Beverage The Magazine eZine