THAILAND. Dolce & Gabbana Beauty launched its first large-scale pop-up activation at Bangkok Suvarnabhumi Airport, Thailand. It is running from 9-31 January in partnership with King Power.
Timed to coincide with Thailand’s peak travel season, the activation celebrates 20 years of Dolce & Gabbana’s The One fragrance franchise. It also supports the regional launch of the latest extensions: The One Eau de Parfum Intense and The One For Men Parfum.
The golden installation, inspired by The One fragrances’ silhouettes, features a history wall charting the franchise’s evolution and its key milestones, reinforcing The One collection’s long-term equity.
Digital consultation services are offered showcasing The One fragrance family alongside other Dolce & Gabbana scent and makeup lines.
The activation incorporates retailtainment elements, including digital photography and personalised message recording. Travellers can also scan a QR code to find their instant aura with a digital experience.
The One podium will be moved to King Power City Boutique at One Bangkok from 3 February to 2 March, extending the activation into the domestic market.
Further The One podiums will be rolled out across major international travel hubs from February. ✈
