Shiseido Travel Retail has revealed limited-edition Lunar New Year collections from its prestige beauty brands Clé de Peau Beauté and NARS.
The new skincare and makeup ranges, aimed at holiday season shoppers, feature red and gold designs. Shiseido Travel Retail said the lines reinforce its strategy of engaging Chinese consumers, “the driver for growth in prestige beauty globally”.
Clé de Peau Beauté has collaborated with Icelandic artist, Kristjana Williams, to create a print for the Lunar New Year. Her design marries the brand’s signature key motif with traditional seasonal symbols including butterflies, peony flowers and cherry blossoms.
The design is showcased on the limited-edition sleeves of Clé de Peau Beauté’s The Serum 100ml. The Serum is instantly absorbed to offer soft, supple skin; it is exclusive to the global travel retail market.
Clé de Peau Beauté is marking the tenth anniversary of its popular lipstick shade Legend Red #103 with a limited-edition Legend Color Collection featuring four different lip finishes.
Available in Asia Pacific travel retail, the new range is presented in striking red packaging and features Lipstick Cashmere, Radiant Liquid Rough Shine, Refined Lip Luminizer and Radiant Lip Gloss.
The NARS Chinese New Year Collection offers a selection of the brand’s best-selling “cult classics”.
Launching in APAC, Europe, the Middle East and Africa, the range is presented in glossy-red packaging etched with gold.
It includes Light Reflecting Setting Powder, which is designed to enhance the look and feel of wearing foundation, and Singapore Quad Eyeshadow in four colours: Sparkling Pale Gold, Sparkling Metallic Brass, Shimmering Deep Rust Red and Sparkling Antiqued Bronze.
Afterglow Lip Balm, in peachy-pink Orgasm and scarlet-red Nuits de Chine shades is featured along with new collectable compact cases for the Aqua Glow Cushion and Natural Radiant Longwear Cushion Foundations.
Shiseido Travel Retail President & CEO Philippe Lesné said: “The Lunar New Year is a very important occasion in Asia and beyond; it is a time for coming together, celebrating prosperity and creating joy.
“As travellers become increasingly global-minded and focused on luxury skincare and makeup, there is an opportunity for travel retailers and prestige beauty brands alike to inspire, engage and connect with passengers during this special time of the year.”
Lesné said he was confident the seasonal line-ups would captivate travellers throughout this key gifting period.
Going strong on Globuy As a lead business partner of The Moodie Davitt Report, Shiseido Travel Retail’s story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies’ work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media” Under the agreement, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team. Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy. |