Dubai Duty Free strikes huge sponsorship deal – 11/09/07

From left to right: Salah Tahlak, Tournament Director; Amin Habib, MD, Global Retail & Commercial Banking, Barclays Bank PLC; Colm McLoughlin, Managing Director-Dubai Duty Free and Ahmed Khan, CEO of Barclays Global Retail and Commercial Banking Emerging Markets at the conference

Colm McLoughlin and Ahmed Khan at Dubai Tennis Stadium

DUBAI. Dubai Duty Free, the owner and organiser of the Dubai Tennis Championships, has signed a US$9 million agreement with Barclays that will see the leading bank become the title sponsor of the award-winning tournament for the next three years (2008-2010 inclusive).

The announcement marks Barclays’ first foray into professional tennis sponsorship globally and is seen as a major endorsement of the Dubai Duty Free-run tournament, which began in 1993. It has grown into a fortnight of world-class tennis.

Commenting on the sponsorship agreement, H.H. Sheikh Ahmed Bin Saeed Al Maktoum, President of Dubai Airports Company and Chairman and CEO of Emirates Airline and Group, said: “This announcement underlines the tremendous growth and success of the Dubai Tennis Championships which is now amongst the top tennis events in the world. Dubai Duty Free does a great job in staging this event and it is a credit to them that the tournament has attracted sponsorship from an internationally renowned brand such as Barclays.”

The newly-named Barclays Dubai Tennis Championships earlier this year was named Tournament of the Year by the ATP for the fourth consecutive time and has received 13 ATP/WTA awards.

Announcing the sponsorship today at the Dubai Tennis Stadium, Dubai Duty Free Managing Director Colm McLoughlin said: “We are delighted to announce Barclays’ title sponsorship and we believe it takes our tournament to a new level. Many of our existing sponsors have been with the tournament since the beginning, and we hope that this is the start of a long relationship with Barclays.

“The tournament has come a long way since 1993 and I would like to thank the government of Dubai for its support of this event with particular thanks to our tournament patron, H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.”


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