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DAA Public Affairs Director Paul O’Kane: “[We] find that Twitter in particular is an excellent tool for swiftly disseminating key information to passengers and to other key stakeholders” |
IRELAND. Dublin Airport Authority (DAA) has won the Communications Award at the 2013 Irish Logistics and Transport Awards (ILTAs), which recognises the best use of communications in the Irish logistics and transport sectors during 2012.
The judges were said to be impressed by Dublin Airport’s “significant” position on Twitter, the “very high engagement levels” that the airport generates on its Facebook page, and its use of new social media channels such as Pinterest, SoundCloud and Instagram.
Dublin Airport’s entry for the awards also highlighted its social media campaign to support the DAA’s sponsorship of Dubliners at the 2012 Dublin Theatre Festival.
“We are delighted to have won the Communications category at the ILTAs for Dublin Airport’s use of social media,” said DAA Public Affairs Director Paul O’Kane. “Social media allows us to connect directly with our customers and we find that Twitter in particular is an excellent tool for swiftly disseminating key information to passengers and to other key stakeholders.”
The ILTA award is the second honour for DAA’s social media activity in recent months. Last December, Dublin Airport’s Twitter feed was named Best Airport Twitter Feed in The Moodies*, the world’s first airport-specific digital, mobile and social media awards.
Dublin Airport’s social media channels include its Twitter feed, which is a top five airport Twitter account worldwide by follower numbers; a fast-growing Facebook presence; and accounts on Pinterest, Instagram, SoundCloud, YouTube, LinkedIn and Google+.
*To view The Moodies Awards special-edition e-Zine, click here.
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Dublin Airport’s social media channels include its Twitter feed and Facebook page, as well as accounts on Pinterest and Instagram |
