SINGAPORE. UK technology company Dyson has opened an experiential pop-up in Changi Airport Terminal 2, showcasing its latest haircare products and noise-cancelling headphones.
Running until 27 February, the activation invites travellers to experience the Dyson OnTrac headphones, designed to deliver uninterrupted sound with an industry-leading 55-hour battery life.
Travellers can test the headphones’ audio performance at the vinyl listening booths and customise them with over 2,000 colour combinations for outer caps and ear cushions.
The pop-up also features Dyson’s latest haircare innovations, including the Airwrap i.d. multi-styler and dryer, and the Chitosan formulations range for flexible, long-lasting hold, even in humid conditions.
Dyson stylists are on-site to offer hair-styling services using the haircare machines.
To complete the experience, customers can enjoy duty-free pricing, complimentary gift-wrapping and exclusive gifts with purchase this holiday season. ✈
