UAE. Dubai-headquartered Innonature Packaging Solutions today announced the launch of its premier product, the Suber Sleeve, with Dubai Duty Free – the world’s largest single airport duty-free operation.
The Suber Sleeve is a 100% eco-friendly protective sleeve for wine and spirit bottles designed to revolutionise the travel retail sector, offering a sustainable alternative to plastic, paper and synthetic foam currently used.
“As they are a pioneer in the travel retail industry, we are immensely proud to have Dubai Duty Free be the first to implement the Suber Sleeve in their stores”, said Innonature Packaging Solutions Co-Founder and CEO Gabriela Steiner-Zajax.
“This initiative establishes a new standard that underscores their proactive approach to reducing environmental impact and promoting eco-friendly practices.”
Steiner-Zajax is well-known in the travel retail community, having spent ten and a half years with Swiss chocolate house Lindt & Sprüngli as Head of Sales & Marketing for the channel (both in Asia and Middle East, India & Africa).
Made from sustainably sourced cork, the Suber Sleeve offers multiple benefits. It is lightweight and stretchable, ensuring easy and efficient handling. Its moisture-resistant properties protect bottles under various conditions. And as an eco-friendly and recyclable product, it is made from a regenerative source.
The Suber Sleeve is also cost-effective, Innonature Packaging Solutions pointed out, providing an economical solution without compromising on quality. Additionally, it stores flat, optimising storage space, and it is customisable, allowing for branding opportunities.
Dubai Duty Free Senior Vice President – Retail Michael Schmidt said: “The Suber Sleeve is a welcome addition for our customers to protect their liquor purchases in a more eco-conscious way. We are constantly looking at ways to improve our eco-friendly practices and this is a good step in the right direction.”
Sustainability in focus
Innonature Packaging Solutions underlined the key contribution made by wines & spirits to travel retail sales worldwide. “Replacing traditional plastic sleeves with the Suber Sleeve is a bold step towards eliminating waste and actively committing to change which will generate a positive environmental impact, aligning with consumer trends towards eco-friendly products,” the company said.
“Additionally, it will significantly contribute to Airports Council International (ACI) World’s goal of zero carbon emissions by 2050.”
Applauding Dubai Duty Free’s support, Innonature Packaging Solutions said the travel retailer continues to enhance its sustainability initiatives, ensuring a positive impact on both the environment and the customer experience. ✈
*About Innonature Packaging Solutions
Founded in 2023, Innonature Packaging Solutions is an international, female-founded and managed company located in the UAE. The business is committed to sustainable growth and zero waste.
Its mission is to pioneer the transition to a circular economy in the UAE and beyond by establishing strategic partnerships and collectively making responsible decisions that result in the creation of value across various industries.
Contacts:
Gabriela Steiner-Zajax, Co-Founder & CEO
M: +61 481 569 427; Email: gabrielasz@innonature-packaging.com
Jose Hanika, Co-founder & Innovation Leader
M: +351 926 46 3302; Email: joseh@innonature-packaging.com
