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“The launch of Edrington Americas means that we are well positioned to capitalise on the opportunities for our portfolio,” says Edrington America CEO Paul Ross |
USA. The Edrington Group has announced the establishment of Edrington Americas to control all distribution of the company’s leading brands throughout the US market.
The wholly-owned sales, marketing and distribution company will manage the Edrington portfolio which includes The Macallan, Brugal rum, The Famous Grouse, Cutty Sark, Highland Park and Snow Leopard vodka.
Headquartered in Scotland, Edrington is privately owned by a charitable body, The Robertson Trust, which last year donated more than £15 million (US$23 million) to charitable causes. Edrington said its business model allows the company to make long-term strategic investments in product quality and brand building.
The launch of Edrington Americas significantly strengthens the company’s route to market, through a quadrupling of headcount, an expanded New York headquarters and regional offices in Miami, Chicago, Dallas and Orange County, it added.
Edrington America Chief Executive Officer Paul Ross said: “The US is the world’s largest premium spirits market and continues to grow significantly as more consumers gain an appreciation for premium spirits. Edrington’s award-winning brands, such as The Macallan and Brugal are already extremely popular among US consumers and the launch of Edrington Americas means that we are well positioned to capitalise on the opportunities for our portfolio.”
Edrington also announced new long-term agreements with leading distribution groups across the USA, including Charmer Sunbelt Group, Martignetti Companies, Republic National Distributing Company, Wirtz Beverage Group and Youngs Market Company. These agreements establish Edrington’s route to consumers across North America.
The company said the launch of a significantly expanded business in the USA demonstrates its confidence in the continuing potential for growth in the market.
“Edrington Americas will allow the company to expand its reach to major cities across the US, where premium spirits – particularly Scotch malt whiskies and premium rums – are gaining market share and forecast to continue growing. This is a key part of the company’s distribution strategy and builds on the success last year of establishing new marketing and distribution companies in South East Asia and the Middle East,” the company stated.
