French natural wellness company Caudalie said it has performed exceptionally in the last year thanks to six new travel retail openings, new hires and travel retail-exclusive products.
Caudalie travel retail is outperforming the market in 2021, surpassing 2019 levels. From July to September, Caudalie EMEA travel retail achieved +18% sales versus 2019.
According to the brand, this can be attributed to the Caudalie’s new brand identity introduced in 2020, new patents, and its new ‘effective, clean and sustainable’ mantra. Caudalie’s is also generating double-digit growth in European local markets
In addition, Caudalie’s Asia Pacific travel retail division achieved a +77% increase in sales versus 2019. This stellar performance is due to new openings in the Hainan Tourism Duty Free Shopping Complex and GDF Plaza in Hainan province, DFA’s store at the Venetian Macao Resort Hotel and Heinemann Asia Pacific’s store at the Lisboeta. Caudalie also has a new opening planned for late 2021 at the Shenzhen Duty Free Haikou Mission Hills resort (developed in partnership with DFS).
Head of Global Travel Retail Benoit Davaillon said, “We opened so many counters in Asia Pacific this year. We used to only work with CDFG and DFS but now we have opened with Lagardère and Hainan Investment Tourism Duty Free Co. and Lagardère; Hainan Development Holdings and Dufry at the GDF Plaza, which is one of our biggest counters in travel retail; DFS and Shenzhen Duty Free’s Haikou Mission Hills; DFA Macau and Heinemann Macau. We are also launching with Heinemann in Sydney next year. We opened six points of sale, which is huge for us.”
In travel retail Americas, Caudalie has launched with Starboard Cruise Services onboard Crystal Cruises. It will also launch onboard the Silverseas line in coming weeks.
At the recent TFWA World Exhibition & Conference in Cannes, Caudalie showcased five new travel retail-exclusive sets which are now available in Europe travel retail. The sets will be rolled out in Asia Pacific travel retail by January.
The releases, all comprised of Caudalie best-sellers, feature exclusive designs.
These are the Vinoperfect Duo Sérums Eclat (60ml), Vinoclean Duo Mousses Nettoyantes (300ml), Duo Eaux de Beauté (200ml), Resveratrol-Lift Duo Sérums (60ml), Resveratrol-Lift Duo Jour & Nuit (100ml).
In 2020, Caudalie Founders Mathilde and Bertrand Thomas, launched 100% Plastic Collect, a new project alongside Pur Projet Founder Tristan Lecomte. The project is based in Thailand and aims to connect global companies with local communities in polluted areas to collect waste and turn it into resources. Caudalie aims to obtain a plastic neutral certification in 2022.
“Our goal is to be the most effective, clean and sustainable skincare brand,” Davaillon added. “We are part of 1% which means we give back 1% of our profits to charities. We also have the 0% logo which means we have no parabens or nasties. We are launching new travel retail-exclusive products and are outperforming the local market by +25% in Europe. We are also within the top five skincare brands in Lagardère Travel Retail in Europe.”
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