UK. Luxury British spa and skincare brand Elemis has set its sights on expanding its travel retail presence, both on the ground and inflight.
“Travel retail constitutes Phase Two of the brand’s global development,” Managing Director Séan Harrington told The Moodie Report at last month’s TFWA World Exhibition in Cannes. “We see so many potential development opportunities for Elemis in this channel.”
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The Elemis Travel Spa, located at London Heathrow T5, operated in partnership with British Airways |
The brand already enjoys a successful partnership with British Airways, providing Club World onboard amenities, and operating Elemis Travel Spas within BA arrivals and departures lounges at Heathrow T5 and New York JFK T7. On 29 October, an Elemis Travel Spa opened at BA’s new lounge at Heathrow T3, for premium passengers and top tier oneworld members.
Elemis Director of Treatment and Product Development Noella Gabriel has developed a collection of 15-minute treatments that feature new and innovative massage techniques specially devised for travel. The Elemis Travel Spas treat around 4,000 passengers per month, and boast 96% passenger satisfaction, according to the brand.
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Séan Harrington:”We see so many potential development opportunities for Elemis in travel retail.” |
In addition to enjoying the new Elemis Amenities Collection, BA passengers can purchase the Elemis Pro-Collagen Anti-Ageing kit inflight. Elemis is also listed on the ground at London Stansted Airport and London Gatwick.
“Our top-quality products, treatments and level of service brings clients back again and again,” noted Harrington. “Our therapists offer an holistic approach that”¦satisfies the customer and stimulates repeat business. Our ATV is growing all the time; this year our topline sales have grown +15% worldwide and our profits are up about +18.5%.”
Harrington is keen for Elemis to be seen as more than “just” a spa brand. “We are looking for new retail opportunities to platform the brand,” he explained. “We have proved that we are a modern, up-and-coming brand that can compete in a variety of retail environments, including department stores, e-commerce and TV shopping.”
He continued: “We have excellent awareness and demand wherever English-speaking tourism is present. We now want to further extend our international presence, while making sure that we communicate the principles and ethos of the brand.”
The 20th anniversary of Elemis, which takes place next year, is sure to provide some ideal opportunities to do that. “We will of course be investing heavily to celebrate our 20 years of excellence,” noted Harrington. “And we are in the process of earmarking key occasions that could involve the travel retail channel.”
MORE ON ELEMIS
Elemis is partnered with over 1,200 luxury spas and salons, 130 cruise ship spas, several BA travel spas and over 70 retail stores worldwide. The brand treats over 5.7 million people each year, and claims to have the single largest influence on trends and developments in the global spa and skincare industry. For more information, visit www.elemis.com
