CHINA. Elizabeth Arden has partnered with China Duty Free Group to unveil a large-scale 5D Hydration Experience pop-up at cdf Haikou International Duty Free Shopping Complex.
Running from November 2025 through February on the shopping emporium’s ground floor, the activation showcases the brand’s latest hydration duo – the Hyaluronic Acid + Peptides Ceramide Capsules Hydra-Plumping Serum and Water Cream.
Formulated with size-shifting hyaluronic acid technology and peptides, Hyaluronic Acid + Peptides Ceramide Capsules penetrate deeply to plump skin. Encapsulated for maximum freshness and efficacy, the formula delivers lasting hydration and firmer-looking skin.
The Hyaluronic Acid + Peptides Ceramide Water Cream uses advanced 5D hyaluronic acid technology to retain moisture and enhance the skin barrier. Combined with the serum, the duo provides multi-level hydration and firming benefits for a healthier-looking skin.
Divided into five experiential zones, the pop-up showcases the hydration duo alongside a selection of the brand’s signature products.
Zone 1 showcases a giant rotating Hyaluronic Acid + Peptides Ceramide capsule and the capsules serum bar for product testing and discovery, alongside Elizabeth Arden’s bestsellers.
At Zone 2, the Skincare Lab provides personalised skin consultations and hydration and elasticity tests, showcasing the effects of the new Hyaluronic Acid + Peptides Ceramide Capsules and Soft Cream.
The Water Ripples Experience Room in Zone 3 offers an immersive journey, allowing customers to discover the science and benefits of the Hyaluronic Acid + Peptide Ceramide Capsules and Soft Cream amid gentle, flowing water ripples.
Zone 4 invites visitors to the giant capsule Photo Memento Booth, providing a fun, interactive opportunity to capture and share memories from the pop-up.
Customers purchasing Elizabeth Arden products at the animation can enjoy the Energy Floating Balls Game Booth in Zone 5, catching a floating ball from the over-sized canister for a surprise gift.
Elizabeth Arden Asia Pacific Travel Retail General Manager Yumie Chia said: “Our capsules serum products are extremely travel-easy and convenient. We also offer travel-exclusive gifts and amenity kits to constantly remind our customers to ‘Travel with Arden’.” 🏝️
