US. Elizabeth Arden has extended its Ceramide Plump Perfect franchise with a new eye treatment.
Ceramide Plump Perfect Eye Moisture Cream SPF15 (left) will begin rolling out worldwide from February 2005.
The product addresses the special needs of the eye area by delivering its signature skin plumping benefits to “crows feet” and other fine lines. This also helps to slow the appearance of future signs of ageing, according to Arden.
Another key ingredient, Eyeliss, targets undereye bags by helping to tighten and tone, thereby diminishing the appearance of sagging and puffiness.
The formulation incorporates broad spectrum UVA/UVB sunscreens which protect from the sun without penetrating the skin, thereby lessening the risk of irritating the sensitive eye contour area.
In consumer test results, the company claims that nine out of ten women considered their crows feet to be visibly plumped; their undereye puffiness reduced; and their skin to be smoother and tighter.
Ceramide Plump Perfect Eye Moisture Cream SPF15 will be priced domestically at US$45 for 15ml.
Other items in the collection are Ceramide Plump Perfect Moisture Cream SPF30/15 and Ceramide Plump Perfect Lip Moisture Cream SPF30 (pictured above).
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