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Britney Spears shines on with new Radiance scent |
US. Elizabeth Arden is poised to introduce the new feminine fragrance from singer Britney Spears, called Radiance, from August.
Described as a brilliant white floral, Radiance Britney Spears is said to embody Britney’s “confident and alluring persona”.
“I love the feminine scent of my new perfume Radiance,” noted Spears. It has the power to make any woman feel beautiful.”
“We are proud of our success with Britney in the fragrance category,” added Ronald Rolleston, Executive Vice President for Global Fragrance Marketing at Elizabeth Arden. “The Britney Spears fragrance business is a global franchise, equally successful in the United States, as well as abroad.”
The juice was composed by Honorine Blanc and Harry Fremont. It opens on notes of wild berries and petals, atop a floral heart of tuberose, jasmine, orange flower and iris. The base blends cashmere woods, amber and musk.
The fragrance flacon is decorated with pink, blue and translucent gemstones. The outer carton is also framed with a jewel motif.
Radiance Britney Spears will be available as a 30ml, 50ml and 100ml edp spray, a 10ml edp roller ball and a 200ml body souffle. The recommended domestic price points range from US$18 to US$59.50.
