INTERNATIONAL. The Moodie Davitt Report is pleased to announce the opening of entries for TREX 2025, our cross-category awards celebrating excellence in travel retail exclusives.
Nominations must be submitted by 6 March 2026.
Spanning multiple categories, TREX recognises the critical value of differentiation and innovation within travel retail, shining a spotlight on products, campaigns and collaborations that deliver unique, channel-specific value to travellers.
Building on the resounding success of the inaugural 2024 edition, which showcased a stellar array of entries, this year’s TREX Awards sets the stage for brands to spotlight their 2025 innovations and leadership in channel-exclusive excellence.
Entries will be evaluated by a diverse panel of industry experts, led by The Moodie Davitt Report Founder & Chairman Martin Moodie, creator of the TREX Awards. Martin has spent almost four decades in the industry and is a perennial champion of the travel retail-exclusive (forever known going forward as TREX) concept.
Joining him again is veteran drinks and travel retail sector executive Tim Young, UK-based Founder & Managing Director of Young Spirit Consulting. Tim has enjoyed a stellar career across more than three decades in senior management roles with two of the world’s largest beverage alcohol companies: Seagram and Brown-Forman.
Completing the panel is Hong Kong-based Canny Kwok, a much-respected authority in the Asian beauty and travel retail landscape.
Canny has more than 30 years of business development and market growth experience across Asia, Mid Pacific, Hawaii and mainland USA, specialising in luxury travel retail across jewellery, watches, accessories and perfume & cosmetics. She held senior roles for The Estée Lauder Companies and then Bvlgari, culminating in her appointment as Bvlgari Perfume Asia Pacific Travel Retail Managing Director in November 2020.
In August 2024, Canny took on a new challenge as Director for Search and Consulting at Exquisitz Asia.
The winner in each category will be the entry that best expresses the concept of genuine and high-quality travel retail exclusiveness. A simple packaging or sizing tweak will not be enough.
Aside from the category, Gold, Silver and Bronze accolades will be awarded where merited, resulting in a tiered celebration of the industry’s most outstanding channel-exclusive products and innovations. ✈
