INTERNATIONAL. Estée Lauder has unveiled its latest travel retail exclusive fragrance, called Adventurous. It will be available worldwide from March.
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Adventurous: the latest travel retail exclusive fragrance and matching make-up palette from Estée Lauder |
The scent aims to transport travellers on a “safari of the senses”, according to the brand. The juice aims to evoke the warmth of the earth, the rhythmic beat of African Woods and the raw beauty of adventure. The key ingredients include jasmine, vetyver, red berries, caramel musk, mandarin, ylang-ylang, honey, lotus flower and heliotrope.
The fragrance is presented in a sleek, rectangular bottle, topped with a glistening metallic cap that is silk-screened in coral. Estée Lauder spokesmodel Hilary Rhoda fronts the advertising campaign.
The Adventurous fragrance launch will be supported with a make-up palette, featuring a selection of complementary eye and lip shades.