The Estée Lauder Companies’ flagship brand Estée Lauder has signed singer-songwriter and actress IU (also known as Lee Ji-eun) as its first Korean Global Brand Ambassador.
She will be featured in campaigns for the brand’s hero collections: Advanced Night Repair and Double Wear. IU’s first campaign is set to be released later this month.
IU joins the current roster of Estée Lauder Global Brand Ambassadors including Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Imaan Hammam, Karlie Kloss, Manushi Chhillar and Yang Mi.
“We are thrilled to welcome IU as Estée Lauder’s newest Global Brand Ambassador,” said Estée Lauder Global Brand President Justin Boxford.
“IU is one of the most influential artists of her time. She has been able to connect with her fans around the world in such a deep and meaningful way through her music and her extraordinary social media presence.
“We’re excited to collaborate with such a talented and inspiring artist whose relevancy and far-reaching popularity will allow us to connect with a new generation of consumers in Asia and around the world.”
IU commented: “I am incredibly excited to be joining Estée Lauder. It is an iconic brand founded by an inspirational woman leader and is beloved by so many women around the world. I am truly honoured to be part of it.”
Estée Lauder Asia Pacific Senior Vice President/General Manager Kyumoon Lee said: “Over the past 16 years, IU has been a pioneer in every aspect of her career, inspiring fans around the world with her talent, passion and dedication.
“Beyond her star power, it’s her sense of purpose and commitment to giving back to others that deeply connects with our brand’s core values.” ✈
Photographs courtesy of Business Wire.
