Estée Lauder worships new Bronze Goddess – 16/03/09

UK. Estée Lauder has built on last year’s Bronze Goddess collection to create its first tri-category franchise. The Bronze Goddess 2009 range will feature a fragrance, sun kissed make-up shades and new skincare products, to help consumers create a divine summer look.

Divine line: The 2009 Bronze Goddess Collection from Estée Lauder

The advertising campaign for the collection was shot by photographer Craig McDean in Los Angeles, California, and features supermodel Carolyn Murphy lounging in a seductive black swimsuit.

Bronze Goddess Skincare Collection
This comprises a selection of products for the face and body. It includes several sunscreen products, with formulas that incorporate the latest enhanced UVA technology, and meet the European Commission 1:3 Sunscreen Recommendation for beach products.

The range includes Sun Indulgence Lotion for Face SPF15 and SPF30, and Sun Indulgence Lotion for Body SPF15 and SPF30.

The collection also features Golden Perfection Self-Tanning Lotion for Face and Golden Perfection Self-Tanning Milk for Body, plus an after-sun (Decadent Moisture Tan Enhancer for Body). The products will be available in travel retail from March.

Bronze Goddess Fragrance Collection
Described as the scent of summer, this product was inspired by a luxuriant tropical beach under the constant heat of the sun, according to Lauder.

The limited-edition fragrance is built around a creamy heart of golden amber. It is available as a 100ml Eau Fraiche.

Bronze Goddess Color Collection
This combines warm bronze shades with vivid accents of coral, rose, aqua and teal. New products for this year include SunBlush Illuminator, Dual Tone Eye Pencil in Aqua Teal and new shades of High Gloss. The items will be available in travel retail from April.

Also launching in April is the travel retail exclusive Bronze Goddess Palette. This is said to contain everything needed to give face, shoulders and décolletage a sun-kissed radiance.

The set contains a shimmer bronzer, two Pure Color Long Lasting Lipsticks (in Tiger Eye and Candy) and two Pure Color Eyeshadows, in Candy Cube and Bronze Cube.



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