INTERNATIONAL. Taiwanese travel retailer EVERRICH Duty Free is gearing up for full-scale, company-wide support of #KickCancerThon*, the global and localised fundraiser and visibility campaign for cancer research, in February.

And one Senior Manager, Claire Ma from the company’s brilliant Public Affairs department, has got things underway already by hiking to Yushan (Mt. Jade), the highest peak in Taiwan at an elevation of 3,952 metres.

In peak condition: EVERRICH Duty Free Senior Manager Claire Ma celebrates her successful ascent of Mt. Jade while promoting #KickCancerThon against a majestically panoramic backdrop of Yushan National Park

#KickCancerThon is the joint brainchild of Sinead Moodie, The Moodie Davitt Report’s Chief Operating Officer, and her father and company Founder & Chairman Martin Moodie.

As revealed in her recent Blog, which has attracted a phenomenal readership in the tens of thousands both direct and via LinkedIn, Sinead has been diagnosed with NUT Carcinoma Lung Cancer, a rare, ultra-aggressive variant of the disease.

She has been undergoing chemotherapy and immunotherapy treatment at The Royal Marsden Hospital in London since July 2025.

And so #KickCancerThon was born. We are asking the travel retail and aviation communities to join us in raising funds and visibility for cancer research or cancer treatment causes around the world.

It is a classic ‘Think Global, Act Local’ initiative.

*How to participate in #KickCancerThon

Teams of any size (1 to 100) simply need to complete the marathon distance of 42.195 kilometres (26 miles & 385 yards) between them.
The marathon can involve any means of athletic (or non-athletic) endeavour – running, walking, swimming, rowing, cycling, dog-walking, paragliding, roller-skating, sailing, surfing, sky diving, you name it!
Or any other creative fund-raising activity for your chosen cancer cause. You choose which cause you raise money for and how you raise it. Just keep us posted on your activities and final fundraising total.
Let The Moodie Davitt Report (Martin@MoodieDavittReport.com) know your chosen cause and we will give both it and your team great visibility (and make a donation).
We encourage teams to participate in Instagrammable locations around the world and in suitable attire that reflects the passion, vibrancy and multi-national spirit of our industry.
Our own chosen cause is The Royal Marsden Cancer Charity for which we have created a dedicated #KickCancerThon page.
Most activities will take place in February 2026 but if you want to choose an alternative earlier or later timing, as some individuals and companies have done already, no problem! The fight against cancer knows no time limits.
Please adopt the hashtag #KickCancerThon

FROM OUR EARLIER COVERAGE

Travel retail and aviation sector reaction to The Moodie Davitt Report’s forthcoming #KickCancerThon continues to attract amazing support from both within and outside the travel retail and aviation communities, with many contributors planning to launch their efforts in advance of (and beyond) the main February event.

And in coming days and weeks we will profile many others, including:

Which renowned Middle East travel retailer plans a highly creative, company-wide effort to support #KickCancerThon?
How two editors from other travel retail titles are planning to support the cause.
Which renowned travel retail executive is heading to the Annapurna region of Nepal to follow the Mardi Himal Trek in support of the Asian Fund for Cancer Research and is already well on target to hit an ambitious fund-raising goal? This arduous five-day expedition rises to an altitude of 4,500 metres.
Which (youthful) veteran travel retail public relations professional plans to complete a 26 miles and 385 yards marathon walk on in aid of The Royal Marsden Cancer Charity? And what additional exciting plans does her company have?
Which member of The Moodie Davitt Report is going to move (across) mountains to support the campaign?
Which major travel retailer and brand houses are about to go global with their support?
What does the Moodie-Miller family team (including Sinead and Martin Moodie and Sinead’s husband Adrian Miller) have planned for the event?

#KICKCANCERTHON CASE STUDIES

7. One Red Kite Founder Kevin Brocklebank to run full marathon at The Trinity Forum in Doha

**Does it hurt? If you see Kevin Brocklebank, our resident Marathon Man, looking a little weary on day two of The Trinity Forum, you will know why**

Kevin Brocklebank, Founder & Managing Director of acclaimed UK travel retail consultancy One Red Kite and Founder of boutique research agency Shopper Behaviour, is running a full marathon at The Trinity Forum in Doha in support of #KickCancerThon*.

UK-based Kevin has chosen The Royal Marsden Charity as his local cause. He has launched a JustGiving page (separate from The Moodie Davitt Report’s page, which is supporting the same charity).

Kevin plans his run for 5.30am on 6 February, well before The Trinity Forum proceedings continue later that day. If you want to join him for part (or all) of the run, please email Kevin.brocklebank@oneredkite.com.

Other #KickCancerThon activities are also planned for The Trinity Forum. Watch this space.

Additionally the One Red Kite team plans a collective park run in February for #kickcancerthon.

6. WePurple plots ‘The Purple Path for Sinead’

Integrated, design, marketing and communications agency WePurple has signed up for #KickCancerThon with a spectacular multi-national initiative. The ‘Purple Path for Sinead’ is a global fundraising event that spreads the #WEPURPLETHEWORLD spirit across six WePurple locations. The agency has also chosen The Royal Marsden Cancer Charity as its cause.

Each ‘WePurpler’ will use their wisdom, imagination and creativity to plot a ‘Purple Path’ that is personal to them and features the respective iconic ‘purple’ locations in each of the company’s bases – Cape Town, Jeddah, London, Mexico City, Paris and Singapore.

As part of WePurple’s newly certified B Corp commitment, each team member will complete their Purple Path using a mode of green transport (walking, cycling, hiking etc).

5. IAADFS & GO2 for Lung Cancer

On 18 December, IAADFS and GO2 for Lung Cancer announced they will co-host the Hollywood 5K Walk/Run and Kite Fly in sunny Hollywood, Florida an event that embraces the spirit of #KickCancerThon.

As IAADFS notes, this event is a central focus of a much larger initiative, creating a unified, vibrant platform for our industry to make a tangible difference.

This special day offers engaging activities for every age and ability level: the official 5K Walk/Run, a kids’ dash, live musical performances and kite flying on the scenic Hollywood beach.

GO2 for Lung Cancer relentlessly confronts lung cancer on every front, every day, for everyone. As the leading US lung cancer advocacy organisation founded by patients and survivors, GO2 for Lung Cancer is dedicated to increasing survival and quality of life for those at risk, diagnosed and living with lung cancer.

It envisions a world where everyone with lung cancer survives and thrives by accomplishing these key goals:

Increasing the rate of lung cancers diagnosed early
Increasing the rate of comprehensive biomarker testing and precision medicine
Increasing the reach and impact of community engagement
Improving quality of life

**Ready to join us, asks IAADFS? Just scan the QR code above to get started with your registration, or visit www.iaadfs.org/TeamSinead**

IAADFS said: “Whether you choose to run the 5K, walk it, join us in person to support our efforts, or participate remotely as part of the worldwide #KickCancerThon, your involvement is crucial. Every step and every donation helps generate vital support for those affected by lung cancer.

“We strongly encourage teams to get creative! Please capture your participation in vibrant, Instagram-worthy photos and videos, and wear attire that showcases the passion, diversity and multinational spirit of our global travel retail community. Let’s make this day a powerful demonstration of our unity and commitment.

“Together, we can turn awareness into action and make a meaningful impact on the lives of people facing cancer worldwide. We look forward to seeing you, either on the sands of Hollywood Beach or participating virtually across the globe, as we join forces to Kick Cancer.”

IAADFS also saluted Sinead Moodie’s “inspiring story of courage and resilience” as she kickstarted the #KickCancerThon initiative following her recent diagnosis.

4. King Power Duty Free, Thailand: Thanyarak Breast Center & Foundation

The Thai travel retail powerhouse has chosen to support the Thanyarak Breast Center & Foundation in Bangkok as its local cause.

This magnificent institution provides comprehensive breast cancer treatment services and serves as a training hub for doctors and medical personnel in breast cancer diagnosis.

**Comprehensive care: Thanyarak Breast Center is dedicated to world-class breast cancer diagnosis and treatment {Image courtesy of Thanyarak Foundation}**

The Thanyarak Foundation, under the royal patronage of Her Royal Highness Princess Srinagarindra, established the Thanyarak Breast Center at Siriraj Hospital in collaboration with the Faculty of Medicine Siriraj Hospital.

Thanyarak Breast Center extends its role beyond patient care by providing specialised training programme for doctors and medical staff in diagnosing breast diseases.

**To donate to The Thanyarak Foundation click here**

King Power Duty Free is hosting a Pink Power & Charity Day on 29 January, joining forces with #KickCancerthon in a classic local/global initiative.

King Power leadership, managers and staff are all participating in a hugely ambitious day. The Moodie Davitt Report Founder & Chairman Martin Moodie will report live from the event in Bangkok.

Details of the event can be seen below. If you would like to support King Power Duty Free, please contact King Power Corporation Vice President Strategic Human Resources Witraporn Limbasuta at witraporn_w@kingpower.com

Look out for our continuing coverage in the run-up to Pink Power & Charity Day.

**A beautiful message, ‘United for Pink Hope’, underpins King Power’s deep commitment to supporting a cause dedicated to combating Thailand’s number one health threat to women**

3. El Gordo Tacos & Grill & Global Drinks Limited, Hong Kong: The Royal Marsden Cancer Charity

Have you ever heard of a ‘Taco-meter’?

Chances are if you visited El Gordo Tacos & Grill Factory in Wan Chai, Hong Kong during November, you will have.

**Next time you are in Hong Kong, get yourself down to ‘Travel Retail APAC HQ’**

**El Gordo Tacos & Grill Factory offered the best Taco in town throughout November**

El Gordo Tacos & Grill Factory, known unofficially as ‘Travel Retail APAC HQ’ (and to me and others, simply Harry’s Place) is an outstanding Mexican restaurant in Wan Chai’s bustling Lockhart Road.

It is owned by Harry Kartasis, Founder of Hong Kong-based Global Drinks Limited, the acclaimed brand agency focused on four key business areas: brand management, account management, supply chain and customer service. Harry is also the owner of acclaimed Japanese whisky Misaka.

So to the ‘Taco-meter’. To coincide with Lung Cancer Awareness Month in November and in recognition of Sinead’s diagnosis, Harry and the culinarily brilliant El Gordo team launched ‘The Sinead Especial’, a sublimely tastebud-tempting Taco based on some of Sinead’s favourite ingredients.

The ‘Taco-meter’ measured every order of ‘The Sinead Especial’, from which HK$5 will be donated to The Royal Marsden Charity in the UK.

“Our Sinead Especial Tacos has done very well, we closed it off at 2k Tacos,” Harry told The Moodie Davitt Report in early December.

That is a lot – a whole lot – of Tacos. Every one of them consumed both with pleasure and for a good cause,

Special people for an especial offering: Pictured from left enjoying *The* *Sinead Especial* are El Gordo Tacos & Grill Factory Owner and Global Drinks Limited Founder Harry Kartasis; Proximo Spirits GTR APAC Regional Director Aaron Lay; Avolta Regional Category Manager for Liquor APAC Larissa Cabral; and Penfolds Regional Manager, Global Travel – Southeast & South Asia Constantin Denis

Teachers from Australian International School Hong Kong (which Harry’s son John attends) gather to sample *The* *Sinead Especial*

**A tastebud-tempting offer washed down to perfection with a great Misaka Japanese whisky**

All in a good cause: Global Drinks, Misaka Japanese whisky and El Gordo Tacos & Grill owner Harry Kartasis (left) and Loch Lomond Group Managing Director Global Travel Retail & Africa, Middle East/India Sub Continent Luke Maga enjoy a Sinead Especial at El Gordo earlier this month — Global Drinks Limited, Misaka Japanese whisky and El Gordo Tacos & Grill owner Harry Kartasis (left) and renowned travel retail and drinks executive executive Luke Maga enjoy a *Sinead Especial* at El Gordo

Click on the image to read how Hong Kong-based Global Drinks Limited Founder Harry Kartasis, wine & spirits entrepreneur and restaurateur extraordinaire, entered into the spirit of the occasion with the most innovative Taco ever invented

The Royal Marsden Cancer Charity is dedicated to funding life-saving research at The Royal Marsden to develop the next generation of cancer treatment.

Revenues are used to help diagnose cancer earlier and provide better treatments, tailored to an individual’s needs.

The Royal Marsden Cancer Charity funds clinicians and researchers at The Royal Marsden as well as state-of-the-art equipment and technology needed for this research.

Martin Moodie was treated for Stage 3 Stomach Cancer in 2010-2011 and his life saved through a combination of the outstanding care he received and ground-breaking research that led to his succesful treatment programme.

2. Flemingo Duty Free Colombo, Sri Lanka: National Cancer Institute Sri Lanka

Flemingo Duty Free Colombo management and team members today (14 December) participated in the Indian Cultural Association (ICA) International Half Marathon at the Galle Face Green, Colombo in support of #KickCancerThon and the National Cancer Institute Sri Lanka.

The National Cancer Institute (NCI) is the leading hospital under the Ministry of Health dedicated to the diagnosis and follow-up treatment of cancer patients. The NCI offers both the diagnostic facilities necessary for the identification of all types of cancer, and specialised care in surgery, chemotherapy and radiotherapy.

Its vision is to reduce the burden of cancer in Sri Lanka by integrating key national and international health development agendas, and providing free access to high quality resources for cancer prevention, early detection, cancer treatment and care.

**Fantastic Flemingo: The Columbo-based team show their local support for the joint global and local campaign**

The landmark ICA International Half Marathon attracted more than 3,000 participants from across the world, Ministers, Ambassadors, corporations, Flemingo Duty Free and Sri Lankans of all ages in a celebration of health, unity and community support.

**Marathon men: The flying Flemingos proudly display their medals after completing the half-marathon**

**The Flemingo Duty Free Colombo team proudly present a cheque for 1 million Sri Lanka Rupees to the Cancer Charitable Foundation**

The scenic race route started and finished at the famed Galle Face Green. The ICA (also supported by Flemingo Duty Free) also raised funds for 10,600 children living in Sri Lankan orphanages.

We will bring you more details and photos from Flemingo Duty Free’s epic effort on behalf of its chosen cause in coming days. ✈

Note: Would you or your company like to participate in #KickCancerThon? To find out more, please reach out to Martin Moodie at Martin@MoodieDavittReport.com

**Thank you Flemingo Duty Free Colombo for walking the walk (and running the run) for cancer support**

1. Wand Technology, Israel: Top bidder to choose their cancer cause

Waving a magic Wand. That’s what Ian Kay, Operations Director at Wand Technology, an outstandingly creative Israeli company which uses technology to help airlines, airports and travel retailers to grow ancillary revenues, especially in the lounge space, is doing for the #KickCancerThon cause.

Ian’s daughter Sophie (below) is a botanical artist. Nine years ago she created a marvellous piece (pictured right) for a UK charity that, like #KickCancerThon, was raising money and awareness for cancer charities (and, as the image conveys, lung cancer specifically).

Sophie painted this beautiful artpiece and donated it for auction at a charity dinner, subsequently raising £2.5k (US$3.3k) for lung cancer research.

The brilliantly talented young artist has offered to paint a second work for #KickCancerThon and Ian and Wand Technology have kindly submitted the first £1k (US$1.3k) guaranteed bid.

Such generosity must be echoed, and The Moodie Davitt Report Publisher Irene Revilla has raised the bid to US$2k. Any further bids (which will go a cancer cause of your choice) can be tabled to Martin@MoodieDavittReport.com