FRANCE. Extime JCDecaux Airport, the airport-focused media brand launched by Extime Media, has won the Gold prize in the Best DOOH Campaign category at the fourth AdTech Awards, alongside Printemps and Displayce.
Presented by Minted on 3 December, the award recognises the innovative programmatic DOOH campaign, developed by a collaborative team from Extime JCDecaux Airport, Printemps, Displayce, VIOOH, Locala and Hani Paris.
JCDecaux and Displayce’s Airport Live Triggering solution powers the campaign, activating DOOH content in real-time based on flight origins and destinations, leveraging Cirium data.
With the ‘Airport’ trigger on Displayce media platform (DSP), messages were activated in real-time as selected flights arrived, appearing across digital screens throughout passengers’ airport journey. To maximise comprehension and impact, visuals were presented in the travellers’ language.
Deployed at Paris Charles de Gaulle Airport from September to December 2024, the campaign targeted international travellers from the Americas and Asia, identified for their strong engagement with premium brands and interest in luxury shopping in Paris.
This campaign showcases how programmatic DOOH in airports can reach high-value international travellers with relevant, contextual and multilingual advertising, connecting brands with high-value passengers.
Printemps Communications Director Nathalie Jouhet said: “Thank you very much for this award. It is a great recognition for our teams and partners: Displayce, Extime JCDecaux Airport, VIOOH, Locala and Hani.
“With this programmatic DOOH campaign at Paris-Charles de Gaulle Airport, we were able to deliver the right message to the right audience in their language, maximising the emotional impact of our messaging.
“The campaign results confirm the effectiveness of this strategy: combining airport media with affinity targeting and a contextualised approach.”
Extime JCDecaux Airport General Manager Isabelle Fourmentin added: “We are very pleased to receive this award with our partners. Extime JCDecaux Airport, a pioneer in flight-trigger activations, has always been committed to offering advertisers increasingly contextualised and effective campaigns.
“We are very happy to see this phenomenon accelerate with Displayce’s programmatic DMP, benefitting brands and their communications.”
Displayce CEO and Co-Founder Laure Malergue said, “This award is a tremendous recognition of the power of Airport Live Triggering.
“By combining real-time data with targeting based on flight origin or destination, we were able to reach the right travellers at the right time in a premium airport environment. This campaign perfectly illustrates what our technology, developed with JCDecaux, can offer to brands.” ✈
