Foreo-owned anti-ageing brand FAQ has announced a partnership with retailer Sephora China, in a tie-up which will see the brand listed across 104 Sephora stores in the country from this week.
The FAQ expansion across China was launched by film and television actress Xuan Dong at the Sephora Xiangyang flagship store on West Nanjing Road, Shanghai.
She shared her secrets to an excellent skincare routine involving the brand and discussed with event guests the different functions and usages of the FAQ102 through interactive games.
The FAQ 102 Pink Ruby will be available through Sephora China. FAQ said the Swiss-designed device “guarantees to turn back the clock on ageing issues such as crow’s feet, sagging skin, and unsatisfactory jawlines, helping you become the best version of yourself”.
FAQ enables users to tailor their preferred treatments using the range, offering options such as radiofrequency (Power-RF), T-Sonic pulsations, LED lights, and EMS, which can all be chosen via connecting to its app. The app will then sync the treatment to the device, so that whenever the device is turned on manually in the future, it will follow the routine specified by the user.
Foreo Global Travel Retail Director Gary Leong said: “Launching such a young brand in such a globally recognised retailer is testament to the strength of the product and how much promise it shows for future growth.”
He added: “We are incredibly proud and excited to bring FAQ to a wider audience with our partnership with Sephora, and we can’t wait to hear feedback from customers.”
FAQ has quickly increased its brand penetration in both domestic and travel retail markets globally. Its products are now sold by mutiple travel retailers in Hainan and Sanya on Hainan island; Hyundai Duty Free in Dongdaemun, Seoul; CDF Macau E-shop; and KrisShop, the Singapore Airlines-led digital marketplace.
FAQ said it plans to add seven additional brand counters in Hainan by the end of Q4 2021.
Note: Sephora recently entered the world’s top 100 global brands for the first time, according to brand expert Interbrand. Read our full story and analysis of the list here.
