Ferrero Travel Market has launched a campaign in exclusive partnership with Avolta to mark the global travel retail debut of Kinder Crunchy Cookies.
Supporting the launch, a 360-degree campaign integrates in-store, media and digital promotions to drive awareness and shopper engagement.
Available from this month, Kinder Crunchy Cookies adds to Ferrero’s growing biscuit range, building on the high demand for biscuits in travel retail, and extending the reach of its pioneering ‘La Biscotteria’ concept.
The partnership reflects Ferrero’s focus on strengthening the biscuit segment through meaningful innovation and retail collaboration, enhancing value across its broader confectionery and food categories, the company noted.
Kinder Crunchy Cookies feature a mix of Kinder milk and white chocolate paired with a crunchy biscuit texture.
Available in a 136g travel retail-exclusive format, the release reinforces Kinder’s position in the biscuit category.
Made for every taste
Kinder Crunchy Cookies are made for snacking and sharing, appealing to young adults who want a familiar, convenient treat.
Combining Kinder’s brand strength with quality and emotional resonance, the launch delivers a snacking experience beyond flavour.
Ferrero Travel Market General Manager Sergio Salvagno said, “The exclusive launch of Kinder Crunchy Cookies with Avolta marks another key milestone in our ambition to grow the biscuit category within global travel retail.
“This product brings the trusted Kinder brand qualities to a new snacking format, perfectly aligned with today’s traveller expectations for convenience, enjoyment and shareability. Through continued innovation and strategic partnerships like this one, we aim to deliver memorable, high-quality experiences to travellers around the world.”
Avolta Global Head of Category for Confectionery & Food Philippe Moryl added, “This exclusive collaboration with Ferrero underscores our shared goal to drive commercial growth through innovation and differentiation.
“The introduction of Kinder Crunchy Cookies allows us to further unlock the potential of the biscuit category by bringing another globally loved brand into our portfolio – one that combines strong consumer appeal with a format tailored to the evolving needs of today’s travellers.” ✈
