FRANCE. German chocolate specialist Ritter Sport is set to unveil its communications strategy and latest gifting offers at the upcoming TFWA World Exhibition in Cannes (N18, Mediterranean Village).
Guided by the tagline ‘Start your taste journey. Full taste. No added flavours’, the concept showcases the brand’s focus on quality and flavour, reinforcing its positioning as a premium indulgence in travel retail. The campaign is slated for launch in 2026.
Another key Cannes highlight is the brand’s first mixed-format gifting offer for travel retail, the Emotional Mix Box, designed to generate buzz and engage travellers.
This 228g limited-edition pack brings together the brand’s top-selling Minis and Choco Cubes in a colourful assortment.
The Emotional Mix Box, featuring the message ‘Enjoy the Little Things’, encourages a moment of delight with every bite-sized chocolate.
Packed with 22 individually wrapped best-selling flavours, including Butter Biscuit, Cornflakes, Strawberry Choco Crisp and Double Caramel, the Mix Box is made for sharing or gifting.
The latest offerings are designed to appeal to both shoppers and retailers:
- Strong shelf presence: compact 228g size and bold, colorful limited-edition design that instantly stands out
- Emotional connection: Instagram-ready look and messaging that resonates especially with Gen Z and younger Millennials
- Added value: unique in the assortment, fuelling both gifting and impulse purchases in travel retail
Made for Gen Z
At the point-of-sale, the Emotional Mix Box is designed to stand out with its vibrant design and DIY interactive stations, allowing travellers to personalise their gifts with stickers, postcards and other decorations for a unique, shareable experience.
The packaging features a QR code that links to a playful video, bringing the Emotional Mix Box to life and encouraging social media sharing.
Ritter Sport Marketing Manager GTR Nicole Miltenberger said, “The Emotional Mix Box embodies what chocolate does best: creating little moments with a big impact.
“Its double meaning, eye-catching design and playful activation at the POS make it especially relevant for Gen Z shoppers who love emotional, Instagrammable experiences.
“The opportunity is clear: travellers are looking for emotional gifting and variety. This is where the new Emotional Mix Box hits the sweet spot – emotive gifting appeal plus our strongest impulse formats.” ✈
