SOUTH KOREA. Lotte Duty Free has unveiled its upgraded specialised food zone at its Busan downtown store, bringing together an expanded selection of K-food, Japanese delicacies (J-Food) and global brands under one destination.
Opened on 21 July, the refreshed space showcases new brand partnerships, including Arih, developed in collaboration with K-pop powerhouse BTS, alongside Delight Project. The curated assortment also features popular Japanese snacks, travel retail-exclusive (TREX) products and internationally recognised dessert brands.
The expansion supports Lotte Duty Free’s strategy to capture rising demand for food offerings in travel retail and deliver a more diverse shopping experience for international visitors.
The refreshed zone introduces a selection of J-food bestsellers making their travel retail debut, including Tokyo Banana Cake, Hokkaido Milk Cake, Pudding Club Tart Cookies and Yubari Melon Cake – products previously not widely available in duty free.
It also features exclusive ramyeon special editions from collaborations with Korea’s leading ramen brands Nongshim and Samyang.
The initiative reflects the retailer’s strategy to respond to rising demand for pre-departure souvenir purchases and deliver diverse food shopping experiences tailored to today’s travellers.
Further strengthening its exclusive food portfolio, Lotte Duty Free has become the first travel retailer to introduce 7-Eleven-exclusive products, including the Tokushima Ramen – a collaborative creation by Harim, 7-Eleven and Eastar Jet.
Building on this partnership, the retailer plans to introduce more exclusive products with 7-Eleven in the future.
The food zone will also feature duty-free exclusive offerings from Weeny Beeny, a personalised dessert concept where shoppers can customise their own selection of jellies and candies.
To celebrate the opening, Lotte Duty Free has launched a range of customer promotions featuring exclusive giveaways from key brands such as Arih, Weeny Beeny, Nongshim and Samyang. Shoppers who purchase qualifying products can receive limited-edition items, including keycaps, keyrings, Buldak sauce and tote bags, available on a first-come, first-served basis while supplies last.
The initiative further strengthens Lotte Duty Free’s food brand portfolio, featuring popular Korean brands such as Seza Coffee, Ediya Coffee and Bokhodu.
As reported, Lotte Duty Free exclusively launched Lotte Hotel’s Premium Kimchi brand at its Gimpo International Airport, Seoul store, ahead of a roll-out at Incheon International Airport from 12 August. ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. EPISODE 4In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask. Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, wines & spirits distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
