SOUTH KOREA. Lotte Duty Free has expanded its K-food assortment with the exclusive launch of Lotte Hotel’s Premium Kimchi brand at its Gimpo International Airport, Seoul store, ahead of a roll-out at Incheon International Airport lfrom 12 August.
Developed from the long-standing recipe of Mugunghwa restaurant at Lotte Hotel Seoul, the kimchi reflects more than 40 years of culinary expertise.
It combines carefully sourced Korean cabbage and chilli powder with premium salted seafood (jeotgal) and a flavourful broth made from dried pollack, shrimp, shiitake mushrooms and kelp.
The kimchi range is available in seven varieties, all presented in travel-friendly packaging. These include two mini-kimchi bundle packs (10 x 80g, featuring seasoned kimchi and stir-fried kimchi); four container-type products (650g, including seasoned kimchim white kimchi, young summer radish kimchi, and cubed radish kimchi); and one pouch-type cabbage kimchi (1.2kg).
Targeting international tourists, overseas Korean residents and departing Korean nationals, the offering responds to growing demand for premium K-food in travel retail.
Lotte Duty Free has been expanding its exclusive K-food assortment with brands such as Seja Coffee, Muryangsu and Bokhodu, reinforcing its airport retail offer.
The strategy reflects growing global demand for Korean cuisine, with the retailer reporting an +89% year-on-year surge in K-food sales to foreign customers in the second quarter.
The company noted it will continue to expand its K-food offering across its airport stores, providing travellers with a broader selection of premium Korean food products.
A Lotte Duty Free official said, “With global interest in K-food on the rise, demand for Korean food products as souvenirs is also increasing.
“As we are the first and only duty-free retailer to offer Lotte Hotel Kimchi, we will continue to expand our differentiated K-food offerings to provide new shopping experiences and strengthen our competitiveness in the food category.” ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. EPISODE 4In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask. Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, wines & spirits distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
