MACAU, CHINA. Bacha Coffee has launched a summer campaign spotlighting its takeaway iced coffee concept at its Macau stores.
The brand is represented by Blue Chip Group in several regions across Asia Pacific travel retail.
The activation is supported by spend-and-receive promotions designed to drive retail sales and encourage cross-category purchases.
The store features the brand’s extensive 100% Arabica speciality coffee selections, offering different taste profiles and a distinctive coffee experience.
The takeaway concept brings the Bacha Coffee Room experience into an on-the-go format, allowing customers to enjoy the brand’s collection of over 200 varieties of 100% Arabica speciality coffees beyond the boutique.
While designed for convenience, the takeaway concept retains key elements of the in-store experience, with each iced coffee served alongside the maison’s signature Chantilly cream and presented on a silver tray with an Amber Glass Straw and wooden spoon.
As part of the seasonal campaign, shoppers who spend a minimum of MOP800 (US$99) will receive a complimentary Iced Takeaway Coffee.
The takeaway range is further enhanced by pastries, coffee cakes, brioche and the brand’s signature Gourmet Sweet Croissants.
The promotion also includes a complimentary signature Gourmet Sweet Croissant with purchases of MOP300 (US$37) or more. In addition, coffee bean purchases can be paired with the brand’s signature Amber Glass and matching Amber Glass Straw, encouraging at-home coffee consumption. 
