“The beginning of our next chapter” – Vietnam Duty Free celebrates landmark Hanoi inauguration

The emcee introduces today’s formal proceedings on a seminal day for Vietnamese travel retail {All photos: Vietnam Duty Free}

VIETNAM. Vietnam Duty Free has described today’s Grand Opening of its new stores at Noi Bai International Airport Terminal 2 as “the beginning of our next chapter”, pledging a continued commitment to expanding its brand portfolio, enhancing its retail spaces and services, and introducing more distinctive local experiences.

As reported, Vietnam Duty Free soft opened the stores at the gateway to the nation’s capital on 19 September. Today it formally celebrated their inauguration at an event graced by government authorities and business partners from home and abroad.

The Moodie Davitt Report was privileged to attend as the exclusive travel retail media and participate in the ribbon-cutting ceremony.

Click on the image for our initial report and extensive pictorial coverage immediately post today’s opening

Vietnam Duty Free (VDF) is offering expansive and refined shopping spaces in both the east and west wings with a major new store post-central security set to open late this year.

A proud Vietnam Duty Free CEO Le Thai Bao welcomes VIPs and guests and explains the deep significance of the store launches

“With each step forward, VDF aspires to bring duty-free shopping in Vietnam closer to the standards of the world’s leading travel retail destinations, right at the country’s international gateway,” the company said.

“The event marked an important milestone in VDF’s development journey, completing the first phase of its store network at Noi Bai International Airport.

“The support of government authorities, together with the trust and partnership of our brands and business partners, has been instrumental in bringing VDF’s vision to life: creating an international-standard duty-free shopping destination that reflects the distinctive spirit of Vietnam,” the retailer continued.

The inauguration is celebrated in time-honoured style by company leadership and VIP guests…

… and toasted in equally traditional style

“VDF extends its sincere appreciation to everyone who has contributed to this journey, from the initial development and completion of our stores to their operations and readiness to welcome travellers.”

VDF added, “Bringing together more than 500 carefully curated international brands alongside Vietnamese brands and products that celebrate the country’s unique identity, VDF offers a cohesive shopping experience across its stores at Noi Bai International Airport.

Imex Pan Pacific Group Ceo Le Hong Thuy Tien graced today’s proceedings alongside fellow VIPs (full details to follow in our next report)

“More than a place to discover familiar names from around the world, VDF is also a destination where travellers can explore the flavours, culture and spirit of Vietnam – and take a piece of the country with them as they continue their journey.

“VDF would like to express its sincere gratitude to the relevant government authorities, the Immigration Department, the Customs Department, Airports Corporation of Vietnam and Noi Bai International Airport for their support; to our domestic and international brands and partners for their trust and collaboration; to media organisations for their coverage; and to our valued customers for their continued support.

“Together, you have helped make this milestone possible and inspired us to keep moving forward on our journey.” ✈

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