FRANCE. Premium drinks brand Finlandia Vodka is set to showcase its latest campaign at the upcoming TFWA World Exhibition in Cannes (Green Village, stand L60).
The creative concept, titled ‘It’s Soooooo Fine’, draws inspiration from vintage movie theatres and will be brought to life at the brand’s stand in Cannes.
Bold retro colours, cinematic signage, plush seating and velvet curtains will set the scene, while a popcorn machine and vintage projector add authentic theatre-inspired touches.
Finlandia Vodka in the spotlight
The stand highlights a vibrant bar with Finlandia’s cocktails, inventive twists such as the Popcorn Bloody Mary, and an array of slushies, snacks and soft drinks.
The cinema-inspired zone screens Finlandia’s brand films, with private rooms available for business meetings in a comfortable setting.
The creative concept mirrors Finlandia’s ‘It’s Soooooo Fine’ campaign, focusing on everyday enjoyment and the natural elements, such as pure glacial spring water and Finnish barley, behind Finlandia’s smooth taste.
Finlandia will host tasting events with master mixologist Pekka Pellinen, offering guests the chance to discover the vodka range and the brand’s heritage.
Since it was founded in 1970, Finlandia Vodka has grown into a major international brand, with annual sales exceeding 2.5 million cases of its classic and flavoured vodkas, and a strong presence in Central and Eastern Europe.
Under Coca-Cola HBC’s ownership since 2023, Finlandia has expanded into 19 new markets and strengthened its premium positioning in the category.
Coca-Cola HBC Premium Spirits Director Yannis Athanasiadis said, “We are looking forward to rolling out the red carpet for our guests in Cannes and demonstrating how Finlandia can bring creativity and character to stand out in the dynamic travel retail channel.
“As consumer expectations evolve, we are engaging today’s travellers with experiences that are premium, playful and memorable, reinforcing what makes our brand unique.
“Travel retail is a key focus for Finlandia as we look to build on recent momentum with the success of our ‘It’s Soooooo Fine’ campaign and we plan to expand our presence in this channel with more creative activations, tailored exclusives and meaningful brand experiences for travellers around the world.” ✈
