SPAIN. Foodie fusion is a well-established culinary concept but Lagardère Travel Retail has broken innovative new ground with the opening of ‘The Gallery In Barcelona’, a hybrid concept combining a fashion boutique and a gourmet bar.
The space at Josep Tarradellas Barcelona–El Prat Airport Terminal 1 offers travellers the opportunity to shop while enjoying a relaxing break and savouring top-quality gourmet foods.
The Gallery In Barcelona hybrid concept was developed by Lagardère Travel Retail Spain & Portugal. The store spans approximately 700sq m and brings together two distinct businesses, fashion and food service in a single space.
Strategically positioned beneath the VIP lounge and on the way to the T1 non-Schengen boarding gates, the store benefits from a prime location. It benefits from both domestic and international traffic, attracting passengers with high purchasing power travelling to destinations such as China, the US, South America and the Middle East.
The Gallery In Barcelona features renowned fashion brands such as Hugo Boss, Montblanc, Lacoste, Calvin Klein, Michael Kors, Max Mara, Swarovski, Tumi and Longchamp. Complementing these fashion offerings, ‘The Fashion Bar’ presents a gourmet space where travellers can enjoy delicacies alongside a selection of wines, Champagnes and Spanish Cavas.
Lagardère Travel Retail described the concept as underlining the company’s commitment to pioneering hybrid concepts, leveraging its extensive expertise in 360° travel retail. “By delivering comprehensive experiences to travellers, this unique business model adds tremendous value to the existing offerings at Barcelona Airport, setting it apart as a distinctive and tailored destination within Spanish airports,” the travel retailer said.
Lagardère Travel Retail Spain & Portugal CEO Javier Cagigal said: “The Gallery In Barcelona is testament to the successful collaboration between Lagardère Travel Retail and [Spanish airport authority] AENA, showcasing our commitment to delivering tailored solutions to landlords. This project has not only pushed our business lines to work together but has also provided a valuable opportunity for professional growth and enrichment within our team.” ✈
