GIBRALTAR. Swedish beauty tech and wellness giant Foreo has partnered with retailer SM Seruya Limited to open two new stores in Gibraltar. The two stores cover a downtown and airport location, at 139 Main Street Gibraltar and the Gibraltar International Airport Departures Lounge. Both stores are now open.
The two stores house Foreo’s complete range including the hero Luna 3, Luna Mini 3 and Luna Mini 2 facial cleansing massagers. They also feature the pioneering 90-second UFO masking device, UFO Masks, the Issa electric toothbrush range, including the Issa Kids, Issa Baby and Issa Play ranges.
Gibraltar welcomes over eight million tourists and 200 cruise lines per year. It boasts a diverse range of attractions including the Unesco World Heritage site, Gorham’s Cave Complex, Catalan Bay and the Rock of Gibraltar.
“We are beyond excited to enter the Gibraltar market in partnership with SM Seruya,” said Foreo Global Travel Retail Director Gary Leong. “As a major tourist destination connected directly with main cities in the UK, it proves a promising market for our brand. We are hitting the ground running with two locations opening simultaneously and are thankful to SM Seruya for their cooperation and continued support in this partnership.”
SM Seruya Managing Director Shaya Seruya added, “Having such an international brand in the beauty industry on board is a great accomplishment for SM Seruya. We have been continuously expanding our beauty portfolio over the years, and Foreo is a notable addition to that. We’re happy to extend whatever support the brand needs to ensure a successful partnership ahead.”
SM Seruya is a fourth-generation family-owned company that is the leading beauty and fragrance retailer in Gibraltar. It is the exclusive operator of Gibraltar International Airport and operates five luxury multi-brand stores on Main Street. Its brand partners include The Estée Lauder Companies, Chanel, Dior, Hermès, Maison Francis Kurkdjian and Puig.
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