Beauty tech and wellbeing house Foreo has revealed a campaign called ‘Swedish Beauty in 3½ steps.’ The campaign, said the company, foregoes traditional European beauty standards to welcome all skin types, tones and textures. The campaign underlines Foreo’s mission to make Swedish beauty accessible for all.
With a focus on functionality and results, the ‘Swedish Beauty in 3 ½ steps’ routine takes a holistic and simple approach to beauty. The steps include a strategic cleansing routine, toning, masking and oral care using the Luna 4, Bear, UFO 2 and Issa 3 respectively. The three (and a half) Foreo devices all work together to create an even and glowing complexion and promote beauty from within.
Foreo is promoting its revamped Swedish beauty routine with an omnichannel campaign in Asia Pacific travel retail. The campaign is running at the cdf Haikou International Duty Free Shopping Complex, the Hainan Tourism Duty Free Shopping Complex and on the Wangfujing Duty Free and cdf-Sunrise apps.
It is also promoted on ecommerce platforms with The Shilla Duty Free, Hyundai Duty Free and Lotte Duty Free as well as with Naver.com in South Korea.
In addition, the campaign is running at several domestic locations in Asia Pacific including Sogo, Broadway, Fortress, YOHO and Sephora in Hong Kong, New Yaohan in Macau and Takashimaya in Singapore.
The campaign launched today (20) March. It underscores Foreo’s ‘less is more’ approach to beauty by showing that 3½ steps are more than enough to maintain good skin.
Foreo Global Travel Retail Director Gary Leong said: “The Swedish Beauty campaign pays homage to Foreo’s roots. At our core, we are dedicated towards making beauty accessible for all. Foreo has always been ground-breaking in every sense. With this campaign, the brand aims to give a new definition to Swedish beauty, which is one that focuses on the journey of the skin instead of the end result.”
Swedish Beauty in 3 ½ steps
The first step is cleansing with the Luna 4 which creates the base for happy and healthy skin. The 2-in-1 facial cleansing and firming device is tailored to individual skincare needs and is made with ultra-hygienic silicone bristles that are quick drying and non-porous.
The Luna 4 delivers a deep and gentle massage that relaxes facial muscles, reduces puffiness and boosts radiance. To amplify the results, the Luna 4 is paired with the Micro-Foam Cleanser which helps enhance the efficacy of the device’s T-Sonic Activation technology which helps active ingredients penetrate deeper into the skin.
The second step is the Bear facial toning device. The Bear combines micro-current and T-Sonic pulsations to firm and tone the skin, relax facial muscles and smooth the appearance of fine lines and wrinkles. Paired with the Serum, Serum, Serum, the bear effectively infuses a potent combination of active ingredients into the skin including hyaluronic acid and squalene.
Step 3 is the UFO 2 90-second masking device. The UFO 2 uses eight different LED lights to enhance the efficacy of any UFO Power Activated Masks. Each light has different skin-nourishing qualities that activate the different properties of each mask, offering a customised masking treatment. It also has a thermo-therapy function that helps the skin absorb active ingredients. The UFO masks are available in a wide range of varieties including Matte Maniac, H2Overdose and Glow Addict.
To Issa 3 completes the routine, offering a holistic approach to beauty. The 4-in-1 oral care device uses a hybrid brush head made with bacteria-resistant silicone and PBT polymer bristles. The two work together to massage gums and break down plaque. The Issa toothbrush is 10,000 times more hygienic than traditional toothbrushes.
*Watch out for a major interview with Foreo Founder Filip Sedic, coming shortly. ✈
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