Formia brings “new energy” to Eva Air Royal Laurel Class with Maison Kitsuné amenity kits launch

Formia brings a distinctive lifestyle brand to Eva Air, adding an innovative edge to its passenger amenities

International airline amenity specialist Formia has partnered with Parisian lifestyle brand Maison Kitsuné to launch exclusive amenity kits and sleepwear for Eva Air long-haul Royal Laurel Class passengers.

The collaboration took off on 3 October, aligning with the Taoyuan–Dallas Fort Worth route launch.

Maison Kitsuné’s lifestyle identity aligns with Eva Air’s discerning Royal Laurel Class travellers

By blending fashion, music and café culture, Maison Kitsuné has established a distinctive brand identity that goes beyond conventional lifestyle categories.

Its partnership with Eva Air highlights the growing connection between culture and travel, and Formia’s expertise in transforming lifestyle brands into memorable in-flight moments.

Maison Kitsuné’s new amenity kits and sleepwear echo its signature fusion of Parisian chic and Tokyo minimalism, expressed through a balance of modern simplicity and playful accents.

Maison Kitsuné sleepwear adds a stylish touch to Eva Air long-haul travel

Featuring the brand’s signature fox motif, the pyjamas come in three sizes and two colourways (black and light green) and are made with 50% recycled materials, offering both comfort and sustainability.

Enhancing the collection are two distinct amenity kits, featuring a crossbody bag and a classic monogram pouch. Each kit comes with lip balm, lotion, a hydrating facial mist, a neatly designed cable organiser and a foldable eco bag, combining style with practical travel use.

The collaboration builds on Eva Air’s tenth consecutive Skytrax 5-Star rating, reflecting its commitment to excellence and innovation in passenger experience.

Eva Air President Clay Sun said: “We are proud to work with Maison Kitsuné and Formia to bring new energy to our Royal Laurel Class experience. This collaboration reflects our commitment to providing passengers with the quality and comfort of the world’s best brands.”

Maison Kitsuné Co-Founders Gildas Loaëc & Masaya Kuroki commented, “Maison Kitsuné has always been about curating atmosphere – blending cultures, creativity and everyday experiences.

“Collaborating with Eva Air and Formia lets us extend that spirit into the air, transforming travel into something that feels both personal and inspiring.”

Formia CEO & Managing Partner Roland Grohmann added, “At Formia, we take pride in facilitating collaborations that bring together exceptional brands and visionary airlines.

“Working with Eva Air and Maison Kitsuné has been about translating creativity into thoughtful design – ensuring every detail reflects the quality, style and emotion that define both brands.”

Scan the QR codes via WeChat to visit our platforms. Stories related to the China travel retail sector at home and abroad are featured in this unrivalled dual service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (international) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com

 

Food & Beverage The Magazine eZine