INTERNATIONAL. Travel data analyst ForwardKeys has revealed its latest air ticketing data which highlights an opportunity for travel retailers to generate higher sales in the fourth quarter.
The positive outlook is based on the length of dwell times at global airports, which are projected to exceed 2019 levels.
ForwardKeys noted an increase in medium and long transfers at airports particularly in Asia Pacific, Africa and the Middle East compared to the figures recorded in 2019.
ForwardKeys Head of Research Luis Millan said: “This is a great example of how ForwardKeys air ticketing data can make real business conversions by being prepared in advance with who will be at which terminal at a specific time.
“The share of travellers spending three hours or more transferring at worldwide airports will be 4 percentage points higher in Q4 2023 than in the same moment in 2019. A retail business should be equipped with trustworthy real-time data to maximise opportunities.” ✈
