ITALY. Diana de Silva Cosmétiques will be introducing its two new Montana fragrances to the Americas during this year’s Duty Free Show of the Americas from its suite. Parfum d’Elle takes its theme from the spirit of the ocean, representing freedom and elegance, the latter personified in the pearl white shell shape of the bottle. Available as an eau de toilette, body lotion, bath foam and deodorant spray, Parfum d’Elle is presented in a golden box, following the same lines as Montana Homme and Parfums de Peau.
Also new is Montana Eau Transparente, a feminine fragrance available as a 50ml edt. The bottle shape replicates that of Parfum de Peau but in light pink. Presentation is in a counter display of 12 units with one tester.
Diana de Silva is also highlighting the fragrances available as a result of its new exclusive license with Mauboussin, notably the recently introduced Mauboussin Eau de Toilette (a milder version of the original floral oriental eau de parfum and extrait), available as 30ml, 50ml and 100ml sprays. A new Bath Line comprising a Deodorant Spray (125ml), Deodorant Stick (50g), Parfumed Bath and Shower Gel (200ml) and Parfumed Body Lotion (200ml) is also available. Contacts in Orlando will be export director Claudia Ferretti and exclusive agent Silva Gisela Quintana at Suite 21873
Price: Mauboussin Eau de Toilette from US$39 to US$85; Body Lotion US$40; Bath Gel US$35; Deo Spray US$26; Montana Eau Transparente edt €40-50; Montana Parfum d’Elle edp €41; Montana Parfum d’Elle edt €38-51; Bath Gel €32
Launch: March 2003
Contact: c.ferretti@dianadesilva.it
